888.com Renews Sevilla F.C. Sponsorship

The successful Spanish football club will be sponsored by 888.com in the next three years.

Gibraltar (EMWNews) August 20, 2008 – 888.com, the world’s number one online casino and poker room, has renewed its title sponsorship deal with La Liga’s high flying Sevilla Football Club.

The sponsorship agreement, which starts with immediate effect, sees 888.com continue as the main sponsor of the club for the next three years and both parties will look to maximise the close working relationship they have forged over the last two seasons.

888.com offer secure global online gaming 24 hours a day and will be working with the club and the fans, via the official Seville website (www.sevillafc.es), and through numerous above and below the line marketing activities, to drive even more customers to their award winning, multi gaming website. 888.com are particularly keen to cross promote their new sports betting division – 888sport.com – to Sevilla and La Liga football supporters.

Matt Robinson, 888.com Vice President of Brand Marketing said, “We are delighted to continue as Sevilla FC’s main sponsor. We see Sevilla as a highly ambitious team with great potential and are very proud to be sponsoring a club that has the same approach to business as 888.com – namely offering customers the very finest and most entertaining action available.”

“The synergy between the companies will no doubt help both maximise the huge potential and expected growth into the next decade. We are sure that Sevilla FC can build on their recent successes, both at home and in Europe, in the next few years and we look forward to supporting them to even greater things in 2009 and beyond,” Robinson added.

Robinson then went onto explain why 888.com decided to continue their headline sponsorship with Seville. “Games are our passion at 888.com, and we have always shown strong support for international sport with various team and event sponsorships. Sevilla provides us with an excellent platform from which to promote our business across Europe – particularly in Spain,” said Robinson. “We intend to engage in a number of ‘money can’t buy’ promotions for our customers in the next eighteen months, where they will have the opportunity to experience once in a lifetime opportunities that are just not usually available. Our Sevilla FC sponsorship will provide us with some excellent ‘money can’t buy’ opportunities which we shall announce shortly in time for the new football season”.

Jose Maria del Nido, President of Sevilla Football Club, said, “Sevilla Football Club is proud to be associated with 888.com and we thank them for their continued and generous support of our club; support which goes far beyond the considerable financial contribution they have made in recent years.”

“We appreciate the belief and commitment that 888.com have shown towards Sevilla FC, which have helped us to develop into one of the best sides in Spain and one that regularly competes for the highest accolades in International football,” continued Jose. “As a result of 888.com’s continued support, Sevilla FC has been able to generate enough resources to create a more competitive team each season for the last three years collecting important European trophies (two Uefa Cups, one UEFA Super Cup) notable Champions League results (reached the quarter final stages) and National victories (Spanish Cup and Spanish Super Cup) in the process. These successes come as a great vindication and reward for 888.com who dared to back an emerging stock, and continue to support us today.”

“Sevilla FC continues to grow and working alongside our sponsors, like 888.com. will enable us to grow even more and compete for even greater success in the next few years,” stated Jose. “Sevilla FC has established itself at the very highest level of International football maintaining an institutional policy of cooperation, development and growth at all levels in conjunction with its main sponsors. We look forward to even further success for both Sevilla and 888.com in the next few years.”

For further information, please contact Gill Carter at +00-350-49800 or newscom @ 888.com.

Notes to editors:

About 888.com:

888.com is one of the World’s leading gaming and entertainment companies. It has millions of members worldwide who enjoy its casino, bingo and poker rooms and receive an online gaming experience like no other.

Founded in 1997, 888.com this year celebrates its 10th anniversary – by pioneers of the online gaming industry, 888.com has developed a strong brand grown by cutting-edge marketing through offline sponsorships, poker events, online collaborations and continual upgrading of its flagship online products; 888.com Casino, Bingo and Poker.

888.com’s goal is to provide quality entertainment to people who enjoy gambling, by giving them the opportunity to do so in a safe, fun, fair, regulated and secure environment. Its clients are its assets and it continually makes every effort to establish customer satisfaction by building relationships via service, honesty, advice and trust – with every member!

888.com operates under a license granted by the Government of Gibraltar for the purposes of operating an online casino and poker room. 888.com has adopted the code of conduct of the Interactive Gaming Council (IGC), of which it is a member.

888.com is operated by Cassava Enterprises (Gibraltar) Ltd. A registered company incorporated and located in Gibraltar (company registration number 83961). The company has other offices around the world and employs over 750 employees. 888.com can be used in 11 different languages in 176 countries worldwide.

A leading force in the gaming industry since 1997, 888.com continually strives to be the No.1 site. It was a founding member if eCOGRA, an independent standards authority for the industry committed to protecting online players around the world. It continually donates to UK and global charities and is working even harder on its CSR messages as well as promoting eCOGRA and providing an international framework of best operational and player practice requirements enforced through inspections, reviews and continuous monitoring by global audit companies.

888.com recently announced its first acquisition; the bingo business and assets from Globalcom Limited. Bingo games can now be found at 888.com as can other new offerings including Backgammon.

Further to the new site offerings and following significant technological investment, 888.com has recently embarked in to new on-land ventures; partnering with key brands to deliver specific propositions. Its first partnership, announced early 2007, is an innovative cooperation with Rileys snooker and pool clubs for which 888.com uses its online poker capabilities to power www.RileysPoker.com. 888.com has also seen the launch of mobile, in-flight, and in-hotel casino where customers can access their favourite games, not only from their computers but from mobile phones and televisions too.

Over the last 3 years, 888.com has been named Best Online Casino twice running and Best Online Operator of the Year at the eGaming Awards as well as being voted Best Online Casino at the Inside Edge Awards and most recently, being named Best Online Casino at the UK Gambling Awards.

Offline activity sits side by side the online business, complimenting 888.com’s position as the leading authority in gaming entertainment. 888.com is the main sponsor of UEFA Cup Champions Sevilla FC in Spain and the title sponsor of the 888.com World Snooker Championship held at The Crucible in Sheffield. 888.com also has individual associations with top snooker talents in the world; Ronnie O’Sullivan and 888.com World Champion John Higgins.