NEW YORK, Aug. 11 /EMWNews/ -- AKPR announced today that the 5 year

old NYC-based PR Firm has been hired to handle the launch of

FreshmanFund.com, an online gift registry that lets parents invite friends

and family to contribute to their child's college savings fund.



    "FreshmanFund.com Co-Founder Jason Olim is an online business pioneer

and visionary," said AKPR Founder and Managing Director, Adam Kluger.

"FreshmanFund.com (http://www.FreshmanFund.com) is a brilliant and simple way to

tap into the power of social networking to help parents, family and friends

combat the rising cost of a college education. AKPR (http://www.adamklugerpr.com)

is thrilled to join forces with Jason and the FreshmanFund.com team to let

all parents across the U.S. know about this amazing new resource to help

them save early and often for college."



    FreshmanFund.com Co-Founder and CEO Jason Olim added, "We chose to work

with Adam and the AKPR team on the FreshmanFund.com August 2008 launch

because AKPR understands how to get major media results with creativity and

integrity."



    Saving for College Just Got Easier



    According to Olim, FreshmanFund.com allows parents to create an online

profile for their children and link the 529 plans they are currently

funding. Friends and families can then make direct contributions to the

child's account at freshmanfund.com, and the funds are deposited directly

into the child's linked 529 plan.



    "As a child, I was motivated in my goals by the knowledge that I would

and could attend college," says Olim, "FreshmanFund.com lets parents ensure

that their child has that same expectation."



    Kluger adds that FreshmanFund.com's Co-Founder Jason Olim has the

proven track record to make sure that FreshmanFund.com delivers on its

exciting promise to make saving for college simple and convenient for all

parents.



    "When Jason came up with the idea of CDNow in his basement in the early

90's, he essentially founded the first major online retail company," says

Kluger, "that Jason was able to grow CDNow into a $200 million dollar

company, illustrates that he is not only capable of coming up with really

smart ideas, he also knows how to implement them. We have no doubt that

FreshmanFund.com will become a favorite, parent-friendly website for all

birthdays, back-to-school/graduation presents and holiday gift-giving."






    Editors: Olim & Kluger available for interviews.



    Contact:

    Adam Kluger

    Ph: 917.655.1450

    [email protected]