TUCSON, AZ–( EMWNews – April 2, 2008) – Adify, the

premier technology and media company focused on vertical online

advertising, today announced a new travel publisher network with Destination Travel

Network (DTN). Operated by digital business and marketing solutions

provider simpleview, DTN

combines the nation’s top convention and visitors bureaus, destination

marketing organizations, and other notable travel and tourism related

websites into one online destination for travel-related brand marketers.

Advertisers targeting the travel and tourism market rely on the Destination

Travel Network to reach travel-minded decision makers. The category expert

in destination, travel, and tourism, DTN aggregates the reach of

travel-oriented online publishers with similar site demographics and

manages the advertising opportunities to ensure maximum exposure to the

best advertisers at a premium price. Aggregate audience reach is necessary

for broad-level media sales and DTN enables website operators to easily

manage this intensive process.

“Because of their expertise, individual publishers produce valuable online

inventory that attracts purchase-oriented consumers that local and national

advertisers covet for marketing campaigns. The challenge is to simplify

purchasing processes for premium advertisers so that they can reach

consumers in market,” said Don Mastrangelo, director of Destination Travel

Network, simpleview. “We offer a simple and effective solution for

publishers to capture a bigger share of those spending dollars. By

bundling sites within the Destination Travel Network, publishers can

multiply the value of their respective inventory and make it easier for

media buyers to run campaigns on their sites.”

Destination Travel Network manages all the day-to-day advertising

activities. Adify supports DTN publishers and advertisers through the key

network management services required to execute successful advertising

campaigns, including ad management, tracking, reporting, billing, payment

and technical support functions.

DTN is free for publishers to join and painless to implement and manage,

resulting in immediate cash flow from local and national advertisers.

Benefits to publishers include:

--  Creation of new revenue streams -- extra income that can be applied to

    other budgets, or as income made payable to respective CVBs

--  Access to premium advertisers -- being a part of the DTN means that

    publishers receive income from big brands that need to buy media at scale

--  Complete control over ads that go on the publishers' sites --

    publishers approve every ad before it runs

    

About simpleview, inc.

Founded in 1991, simpleview develops and implements scalable, web-based

enterprise solutions that simplify marketing and sales operations for a

diverse range of industries such as destination management, travel, and

leisure; association management; real estate; non-profits; government; and

public and private corporations. By seamlessly integrating content

management solutions, customer relationship management, and interactive

marketing services into a modular software suite, simpleview enables

clients to centralize data, streamline processes, and improve internal

efficiencies. Offering a unique combination of robust software, refined

over generations of smart product evolution, with an abundant feature

library and skilled programming technicians, simpleview delivers its

clients the personalization and customer service of custom-built software

development with the stability and price point of out-of-the-box solutions.

For more information about services, products or solutions provided by

simpleview please visit www.simpleviewinc.com or call (520) 575-1151.

About Adify

Adify is changing the rules of Web

advertising by creating brand networks anchored by leading media companies

and entrepreneurs where brand advertisers unlock value from hard to reach

audiences. Adify’s Build Your Own Network (BYON) technology capitalizes on

the increasing fragmentation of the Internet, offering marketers the reach

of a branded advertising network with the quality of a premier property

buy. Through a unique mix of technology, expertise and key business

services, Adify customers can rapidly define, assemble, merchandize and

manage highly targeted ad networks with little or no upfront cost.

Entrepreneurs and global media partners such as adChakra, Comcast Corp.,

Forbes, The Guardian, HotChalk, Houseblogs, Martha Stewart, NBC Universal,

Reuters, Time Warner, The Washington Post Co. and Yardbarker use Adify’s

solutions to extend their brands, increase their reach and grow their

revenue. Adify was founded by the team that created Flycast Communications

— the first successful direct-response online advertising solution — and

is backed by blue-chip venture firms Venrock Associates and U.S. Venture

Partners, as well as GE Commercial Finance, NBC Universal, Inc., and Time

Warner Investments.