Advertising Agency, Off Madison Ave, Hosts Free Webinar Series Featuring Insight Into Integrated Marketing Strategies

Agency Shares How-To Knowledge Previously Kept Guarded by Marketing Firms

PHOENIX, AZ–(EMWNews – July 15, 2008) – EMWNews071508&keyword=Off+Mad

ison+Ave”>Off Madison Ave provides attendees with access to the

agency’s innovative strategies, solutions and insider tips, free of charge,

through its new Webinar series. The Webinar series covers marketing

strategies currently in use by the agency and gives attendees a

behind-the-scenes look into how integrated marketing initiatives are

successfully executed. Strategies once closely guarded by most agencies

will now be shared, showcasing Off Madison Ave’s unique approach to

delivering results.

“Our agency strives to be on the cutting edge. Every day, we are working

on new tactics and techniques for our clients, and this Webinar series

allows us to share our expertise with customers, prospects and even

competitors,” said David Anderson, president and managing partner of Off

Madison Ave. “The best way to promote what we are doing is to show it, not

just talk about it.”

The first two EMWNews71508&key

word=Off+Madison+Ave+Webinars”>Off Madison Ave Webinars, hosted in

June, delved into audience segmentation and verbal cue analysis, attracting

more than 30 attendees each. As one of the first agencies to provide a

glimpse into its strategic thinking, Off Madison Ave strives to offer

Webinar attendees the means to which effective marketing initiatives are

built and outstanding results are achieved.

“The Webinar series positions Off Madison Ave as a thought-leader in the

integrated marketing industry, by sharing our knowledge and best practices

for providing clients with solutions through non-traditional means,” said

Jason Baer, director of strategy and ideas. “We are not only making our

strategies accessible and free, but we are also leading by example and

reinforcing our integrated approach by engaging in social media and

utilizing the same tools we recommend to our clients.”

“The Off Madison Ave Webinar series demonstrates the high level of thinking

taking place within the agency,” said Laurie Carr-Richmond, principal

graphic designer and production manager at Arizona State University. “As a

client, we are now further convinced of their ability to execute marketing

initiatives, of any kind, including those integrating multiple

disciplines.”

“From Buzz to Brand Loyalty,” will be the third installment of the Off

Madison Ave Webinar series broadcasting on July 16, 2008, at 10:00 a.m. PDT

and will cover how social media can be used as an effective marketing tool.

The fourth Webinar, “What’s Your Story?” presented by Off Madison Ave on

July 30, 2008, will provide tips for creating public relations pitches and

strategies resulting in media placements. Participants can learn more about

upcoming Webinar topics, listen to previous presentations and register

online at (http://webinar.offmadisonave.com).

About Off Madison Ave

Off Madison Ave, a collaborative marketing communications firm located in

Phoenix, redefines what it means to be an agency by delivering

results-focused strategies and new methods of measurement. The agency

focuses on a fully integrated approach to business consulting, public

relations, advertising and interactive marketing. By embracing its

signature “outthink. outperform.” mentality, the firm serves clients as a

partner, advocate and advisor with an in-depth knowledge of their business,

industry and competitors. Each discipline invests the time and resources to

assess client needs, develop strategic planning, elevate brand awareness

and raise revenues.

The agency continues to earn No. 1 ranking for Arizona public relations

firms and EMWNews71508&keyword=Arizona+

internet+marketing+firms”>Arizona Internet marketing firms in the

state, and one of the top two Arizona advertising firms by Arizona Business

Magazine. A sampling of the firm’s clients includes: Nike, DMB Associates,

Inc., APS/Pinnacle West Corporation, Allied Waste, National Academy of

Sports Medicine (NASM), Phoenix Art Museum, Avnet, Cruise America, Arizona

Federal Credit Union, Kimpton Hotels and many more. Visit EMWNews071508&keyword=Off+Mad

ison+Ave+2″>Off Madison Ave for more information.