Business Leaders and Experts Share Strategies on Green Innovation and

the Worldwide Marketplace at Two-Day Innovation and Globalization in

Green Conference

IRVINE, Calif.–(EMWNews)–Today, more than ever before, American companies are racing on a global

track, where the fast lane is often given to those who understand

sustainability and environmental values. Orange County, Calif., known

sometimes only for its beaches, casual lifestyle and shopping, is

leading the green revolution by developing innovative solutions and

technologies to compete in the carbon-constrained economy of the future.

AeA

and Orange County Innovation

(OCI), two local powerhouse non-profit organizations, are presenting the

first annual Innovation and Globalization in Green event, to be held

Oct. 1 and 2, 2008, at the Hyatt Regency in Irvine. The objective of the

two-day conference is to bring together Orange County business and

community leaders with key issues and people of the global economy, for

the purpose of generating interest and dialog in Orange County

innovation.

“By raising awareness of the well-spring of

innovation and entrepreneurship that’s alive

and thriving in the county, we can positively impact and bolster the

economic health of the area,” said Ardelle St.

George, chairwoman of OCI.

Each year, October is designated “Innovation

Month” by the Orange County Board of

Supervisors to shine a spotlight on the county’s

leadership in innovation. For the entire month OCI will promote events,

organizations, companies and entrepreneurs that are driving innovation

in Orange County. The Innovation and Globalization in Green event is the

kickoff to the month of events.

“Global strategy is about building long-term

business relationships across cultures, languages and borders, and

preparing for a carbon-restrained, ‘cap and

trade’ global economy,”

said Don Hicks, executive director of AeA Orange County/Inland Empire

Council. “This is a must-attend for business

leaders.”

The first day of the event will focus on local innovators, and

strategies for green success. Speakers will include:

• Andrew Winston, co-author

  of “Green to Gold”,

  the best-selling guide to what works – and

  what doesn’t – when companies go green.

  Winston is a globally recognized expert on green business, and has

  been featured in The Wall Street Journal, Time, BusinessWeek, Forbes,

  The New York Times and CNBC.

• Deborah Wince-Smith, president of the Council

  on Competitiveness, a nonpartisan, nongovernmental organization in

  Washington, D.C. The Council shapes the debate on competitiveness by

  bringing together business, labor, academic and government leaders to

  evaluate economic challenges and opportunities.

Title sponsor, Toshiba

America Information Systems, Inc., Digital Products Divisions, is

hosting its second annual Toshiba Green Innovation Award. The Award

recognizes Orange County-based businesses, institutions and

organizations for their “green”

products, services, technologies, processes or activities, based on

their innovative commitment to the environment. A “green”

innovation winner will be chosen by the audience during the event. The

deadline for entry is Sept. 15; details and the submission form can be

found at www.ocinnovation2008.com.

Day two of the event will focus on “Strategies

and Tools for Growing and Protecting Your International Business.”

Participants will have the opportunity to attend several panel sessions

where local and international business leaders will share best practices

and tips on how to foster multinational business relationships, while

proactively preparing for the environmental considerations that will

continue to impact the global economy.

Tickets are $500 for both days and $275 for one day. Participants who

sign up by Sept. 1 will receive a 20 percent discount. To register, or

for more information, go to www.ocinnovation2008.com.

About AeA

AeA is the largest high-tech trade association in the U.S. and

represents all segments of the technology industry. Our mission is to

help our member companies grow and improve their business.

Internationally, AeA represents 2,500 companies with 1.8 million

employees. In Orange County and the Inland Empire, AeA represents 140

member companies with worldwide revenue of more than $8 billion and more

than 160,000 employees in the United States and globally. Information on

the Orange County and Inland Empire Council can be found at www.aeanet.org/orangecounty.

About Orange County Innovation

Orange County Innovation (OCI) is an active network of business, service

and academic leaders dedicated to promoting global awareness of Orange

County as a powerhouse of innovation. It celebrates the significant

growth of technology, science, entertainment, arts and industry in

Orange County and promotes the advancement of these industries. Learn

more at www.ocinnovation.org.

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