Nielsen Online Reports Daily Traffic to Olympics-Related Sites

NEW YORK, NY–(EMWNews – August 11, 2008) – With the 2008 Olympics underway in Beijing,

Nielsen Online, a service of The Nielsen Company, today released U.S.

Internet audience figures for the top 10 most visited Olympics-related

content Web sites and traffic to NBC’s online video content. With momentum

building prior to the opening ceremonies, fans are now finding results,

news and video online.

Table 1: Unique Audience (in 000’s) to Olympics-related Sites, ranked by UA

on August 9, 2008 (U.S., Home and Work)

Name                       August 6     August 7     August 8     August 9

NBC Olympics                    841        1,392        2,664        4,008

Yahoo Olympics                1,505        1,430        1,477        3,324

AOL Olympics                    511          718          395        1,010

Beijing2008.cn                   39          114          429          780

New York Times Olympics         432          369          341          466

ESPN Olympics                   196           80          273          343

USA Today Olympics               34           55          280          184

Olympics.org                     NA*          10           16          153

BBC Olympics                     33           27           97          128

Sports Illustrated Olympics      NA*          15           45          112



Source: Nielsen Online, NetView Custom Analysis

*Not reportable for daily data

The Video Games

The audience to NBC’s Olympics video offering — which will include more

than 2,000 hours of live coverage during the games, along with replays and

athlete interviews — drew a U.S. unique audience of 436,000 users on the

day of the opening ceremony, and nearly doubled to 858,000 unique visitors

on August 9, as fans followed the first official day of competition.

Table 2: Unique Audience (in 000’s) to NBC Olympics Video URL

Name                       August 6     August 7     August 8     August 9

NBC Olympics Video Site**        NA***        36          436          858



Source: Nielsen Online, NetView Custom Analysis

**Does not represent actual streams or video viewing

***Not reportable for daily data

“With the ubiquity of broadband and the breadth of available content —

combined with the time difference between the U.S. and Beijing — this

truly is the first online video Olympics,” commented Jon Gibs, vice

president, media analytics, Nielsen Online. “With the unique audience to

NBC’s Olympics video section doubling from August 8th to August 9th, and

overall traffic to NBC Olympics growing by 50 percent, it will be

interesting to track video usage trends throughout the games.”

About Nielsen Online:

Nielsen Online, a service of The Nielsen Company, delivers comprehensive,

independent measurement and analysis of online audiences, advertising,

video, consumer-generated media, word of mouth, commerce and consumer

behavior, and includes products previously marketed under the

Nielsen//NetRatings and Nielsen BuzzMetrics brands. With high quality,

technology-driven products and services, Nielsen Online enables clients to

make informed business decisions regarding their Internet, digital and

marketing strategies. For more information, please visit

www.nielsen-online.com.

About The Nielsen Company:

The Nielsen Company is a global information and media company with leading

market positions in marketing information (ACNielsen), media information

(Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics),

mobile measurement, trade shows and business publications (Billboard, The

Hollywood Reporter, Adweek). The privately held company is active in more

than 100 countries, with headquarters in New York, USA. For more

information, please visit, www.nielsen.com.