New Position to Focus on Developing Strategic Partnerships for

Growing Market Opportunities

SALT LAKE CITY–(EMWNews)–Allegiance, Inc., a provider of

technology and services that help companies capitalize on engagement,

today announced that Jason Strickland has been named vice president of

corporate development. In this new position, Strickland will be

responsible for developing strategic partnerships

with systems integrators, value-added resellers, market researchers,

consultants, original equipment manufacturers and others that provide

mutually beneficial advantages. Strickland was named to this new

position after demonstrating leadership and experience in sales and

partner development, and because of his previous experience leading

large organizations to success.

“At Allegiance, our goal is to help

organizations achieve the highest level of engagement with employees and

customers,” said Strickland. “Engagement

can include technologies such as Enterprise Feedback Management (EFM),

Customer Experience Management (CEM), Customer Relationship Management

(CRM) and Social Networking. We are looking for partners that understand

engagement and demonstrate a clear, definable mutual advantage that will

benefit our customers.”

Allegiance is the provider of the Engage

platform, a powerful technology delivered as a hosted,

Software-as-a-Service (SaaS) that combines feedback management, both

solicited and unsolicited, with attitudinal data to measure and increase

engagement, the emotional connection to a company or brand. Allegiance

Engage is the only system that correlates customer and employee loyalty

and engagement to help predict future outcomes and increase business

growth.

“Companies are recognizing that engagement is

the new way to compete, especially in a slowing economy. We see

tremendous growth and want to take advantage of this opportunity with

partnerships that will offer clear advantages to our customers,”

said Adam Edmunds, Allegiance CEO. “Jason has

the skills and the experience to lead this initiative and develop strong

relationships that will benefit the marketplace.”

Prior to Allegiance, Strickland was a founding member and VP of national

sales for U.S. Digital Television, an over-the-air HDTV alternative to

cable and satellite television. His background also includes experience

driving sales initiatives at CRM industry leader Siebel Systems,

acquired by Oracle. Previously, he managed strategic relations for

start-up CallWare Technologies including international business

opportunities in Asia. Strickland has an international business degree

and Korean language minor from Brigham Young University.

Companies interested in Allegiance partnership opportunities can submit

information at http://www.allegiance.com/partners.php.

About Allegiance

Allegiance, Inc. offers advanced technology and services to help

companies capitalize on the business opportunity of engagement. The

Allegiance Engage

platform is a suite of web and phone-based solutions joined with

education and best practices consulting that allow companies to measure

and manage customer and employee engagement across the enterprise. The

components of The Engage platform are customizable to each company’s

needs and offer management tools, predictive analytics and professional

services to help link employee and customer

engagement to real business outcomes. Allegiance serves customers of

all sizes across a variety of industries. Allegiance is a privately

owned company based in South Jordan, Utah. For more information about

Allegiance, visit http://www.allegiance.com.

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