Allegiant Travel Company Optimizes Online Experience and Increases Revenue With Tealeaf

Tealeaf Increases Visibility Into the Online Channel and Enhances Collaboration Among Business Units to Help Allegiant Achieve Substantial ROI

SAN FRANCISCO, CA–(EMWNews – August 25, 2008) – Tealeaf®, the leader in online

Customer Experience Management (CEM), today announced that Las Vegas-based

Allegiant Travel Company

(NASDAQ: ALGT), which connects travelers in small cities to world-class

leisure destinations, is using Tealeaf’s CX Customer Behavior Analysis

tools to deliver insight into the online customer experience. Within the

first thirty days, Allegiant Travel

Company experienced revenue gains by increasing its visibility in the

online channel, immediately making Tealeaf an integral part of the

company’s recipe for continued innovation and success.

Allegiant Travel Company has

more than a million unique visitors every month at www.allegiantair.com. In

order to improve look-to-book ratios and online sales, while also

delivering top-notch service for their online customers, the company turned

to Tealeaf to understand customers’ purchasing behavior and determine ways

to improve the customer experience.

“Through Tealeaf’s comprehensive set of customer experience management

solutions we are able to further promote a robust travel experience for our

customers — our number one priority,” said Christopher Stacey, director of

consumer marketing, Allegiant Travel

Company. “Tealeaf offers our company the means to fully analyze

customer behavior and understand the online customer experience across our

organization.”

Allegiant Travel Company is also

utilizing Tealeaf to support strategic partnerships. In addition to

Allegiant Travel Company’s customers and employees,

Las Vegas-based hotel partners find utility in the Tealeaf solution.

Using Tealeaf, hotel partners are able to work with Allegiant Travel to

visualize the entire booking process, from the airline, to the hotel, to

the deals and destinations customers are being drawn to, exposing customer

behavior processes when most profitable.

“A company’s ability to deliver a seamless online customer experience is

crucial, and even just one problem with the online channel can impact

thousands of customers,” said Geoff Galat, vice president of marketing and

product strategy, Tealeaf. “By implementing solutions from Tealeaf that

offer true visibility into online customer experience, companies like

Allegiant Travel can proactively optimize their sites to ensure success at

every stage of their users’ transactions, ultimately attaining better

business results.”

About Allegiant Travel Company

Las Vegas-based Allegiant Travel Company (NASDAQ: ALGT) is focused on

linking travelers in small cities to world-class leisure destinations such

as Las Vegas, Nev., Phoenix, Ariz., Fort Lauderdale, Fla., Orlando, Fla.

and Tampa/St. Petersburg, Fla. Through its subsidiary, Allegiant Air, the

Company operates a low-cost, high-efficiency, all-jet passenger airline

offering air travel both on a stand-alone basis and bundled with hotel

rooms, rental cars and other travel related services. Additional

information on Allegiant Travel Company can be found at

www.allegiantair.com

About Tealeaf

Tealeaf provides online customer experience management solutions and is the

unchallenged leader in customer behavior analysis. Tealeaf’s CEM solutions

include both a customer behavior analysis suite and customer service

optimization suite. For organizations that are making customer experience a

top priority, these solutions provide unprecedented enterprise-wide

visibility into every visitor’s unique online interactions for ongoing

analysis and web site optimization. Online executive stakeholders from

ebusiness and IT to customer service and compliance are leveraging Tealeaf

to build a customer experience management competency across the

organization. Founded in 1999, Tealeaf is headquartered in San Francisco,

California, and is privately held. For more information, visit

www.tealeaf.com.

© Copyright 2008 TeaLeaf Technology, Inc. All rights reserved. Tealeaf,

the Tealeaf word and design mark, VIA and Visibility.Insight.Answers are

registered trademarks of TeaLeaf Technology, Inc. in the United States and

other countries. Tealeaf CX, Tealeaf cxView, Tealeaf cxImpact, Tealeaf

cxReveal, Tealeaf cxVerify, Tealeaf cxConnect and Tealeaf’s CX Customer

Behavior Analysis Suite are all trademarks of TeaLeaf Technology, Inc. All

other trademarks or service marks are the property of their respective

holders and are hereby acknowledged.