DALLAS, TX–( EMWNews – April 2, 2008) – athleticBaby, makers of award-winning

health-and-fitness products for babies and toddlers, today announced the

addition of Steve Mann to its executive team. Mr. Mann joins the

organization as the new Vice President of Sales. In this role, Mr. Mann

will focus on sales development, global expansion, business strategy and

analysis.

“I am extremely pleased to have Steve Mann joining our organization.

athleticBaby’s international sales growth, upcoming sports league

licensing, recently launched licensed toy line and new product development

brings great opportunities for which Steve is perfectly positioned to

oversee and expand on. He will be a valuable addition to our executive

team,” said Karen Foster, Chief Executive Officer.

As Vice President of Sales, Mr. Mann will focus on growing the company’s

presence in the mass retail market, expanding licensing opportunities and

building relationships to further growth of the athleticBaby brand.

Although Mr. Mann was an instructor of Physical Education after college, he

has more than 15 years experience in the consumer products industry and

most recently held the position of National Account Manager at Upper Deck.

About athleticBaby:

athleticBaby, headquartered in Dallas, Texas, is a children’s products

company with an active twist. They create a unique line of

sports-and-fitness related plush toys and media designed to promote

healthy, active living. athleticBaby products introduce children under 4

years old to physical activity, sports and energetic play in colorful,

creative ways. Extending the athleticBaby mission, “The Little Athletes

Program” is a specially designed series of hands-on activity classes for

young children.

For more information, please visit athleticBaby at www.athleticBaby.com.