Avot Media Announces Mobile Video Survey Findings

Results Showcase User Interest in Mobile Video

SUNNYVALE, Calif.–(EMWNews)–Avot Media (www.avotmedia.com),

an innovator in real-time streaming and personalization of video

delivery to mobile devices, today announced the results of its mobile

video user survey. More than four hundred mobile device users answered

an online survey after viewing a video via their mobile phones. The

study uncovers users’ concerns and interests

regarding mobile media quality, start-up time, costs, and content choice.

Results of the study revealed that mobile video is in demand by a

variety of users. One of the key takeaways from the study is that 55

percent of the 29-and-under demographic said they would use the simple “send

SMS for video” model to request video content

of interest to them. This user demographic was open to a variety of

video content, for example:

• 32 percent would watch American Idol performances

• 36 percent would view movie trailers

• 31 percent would access instructional ‘how to’

  videos

“There’s been plenty

of buzz in the industry about mobile video and its possibilities and how

brands can utilize them to connect with their target audience,”

said DeWayne Nelon, CEO of Avot Media. “While

the industry has been slower to adapt to these possibilities, these

results clearly show that there is a great deal of interest for mobile

video services and the time for companies to start integrating them to

their marketing campaigns is now.”

Challenges still exist as mobile video technology matures. Outdated

phone models, limited phone or carrier support, user error and/or poor

coverage are among the challenges some users reported. Additionally,

users expressed general concern about image quality (32%), download time

(33%), and freezing/stuttering (33%). Seventy-five percent of those

surveyed were able to successfully watch the video via Avot Media’s

video formatting and streaming solution. Among this group the following

was reported on the mobile video viewing experience:

• 95 percent stated that the “send SMS for

  video” process was easy

• 89 percent said the video start-up time was medium fast or fast

• 71 percent reported the video image was clear or crystal clear

The survey was deployed via a web survey tool. Survey takers were asked

to test-drive Avot Media’s mobile video

delivery service. After watching a video they answered 10 short

questions about the overall experience.

About Avot Media, Inc.

Avot Media is an innovator in intelligent search, near real-time

streaming and personalization of video delivery to web-enabled mobile

devices. Avot solution allows users to play any web video on any

web-enabled mobile device in near real-time with a high-quality image.

AdVideo is an innovative video based advertising service that engages

users by streaming video advertisement to mobile phones. AdVideo enables

advertisers to communicate their offerings to consumers by using

real-time mobile videos. Founded in 2006, the company is led by industry

veterans, and is headquartered in Sunnyvale, California. For more

information, visit www.avotmedia.com.

Avot Media, Avot Media logo, and AdVideo are registered trademarks of

respective owners.

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