Books to Debut in Health Food Stores This Fall



    EL SEGUNDO, Calif., Aug. 5 /EMWNews/ -- Better Nutrition magazine

today announced the launch of Better Nutrition Books. Beginning with the

Better Nutrition Healthy Living Guides, a series of 32-page booklets,

Better Nutrition Books will offer readers in-depth information on a variety

of topics to help readers achieve optimal health at every stage of life.



    The Healthy Living Guides, which will debut in health food stores this

fall, include information on coenzyme Q10, hormones, immunity,

inflammation, cleanse, probotics, skin care and water.



    "Our readers are committed to optimal health and have asked us for more

in-depth information than we can provide in a magazine article," says

Joanna Shirk, publisher of Better Nutrition. "The Healthy Living Guides are

a natural brand extension for the magazine, and will give our readers the

information they want in the form they have requested."



    Karolyn A. Gazella has been named managing editor of Better Nutrition

Books. Gazella is the co-author of the Definitive Guide to Cancer

(Celestial Arts 2007) and Return to Beautiful Skin (Basic Health 2008). She

has written hundreds of articles on the topic of natural health and is the

founding publisher of the Journal Integrative Medicine: A Clinician's

Journal.



    "With more than 16 years experience as a writer and publisher, Karolyn

has an impressive background in natural health education," says Shirk. "She

is the ideal person to help us launch this informative and comprehensive

book division."



    Each booklet will retail for $4.95. Eight more booklets are planned for

launch in early 2009 as well as more full length-books in the future.

    About Better Nutrition: Since 1938, Better Nutrition's mission is to

responsibly inform health-food-store shoppers about the latest

breakthroughs in nutritional approaches to optimal health and ongoing

research into vitamins, botanicals (herbs), minerals and other supplements.

Better Nutrition provides the link between consumers, independent

health-food store, and the products carefully formulated by natural-product

companies.



    Better Nutrition endorses high-quality research and sensible nutrition.

The magazine does not endorse any supplements. Better Nutrition is

published by Active Interest Media (http://www.aimmedia.com), in El

Segundo, CA.



    For retail information contact: Lisa Kurdziolek

lkurdziolek@aimmedia.com,



    812-275-5510