NEW YORK, NY–(EMWNews – July 28, 2008) – Big Apple Worldwide, Inc. (PINKSHEETS: BPWI)

is pleased to announce that its wholly owned subsidiary, Big Apple

Wallcovering, Inc., has a new store opening Sunday, July 22nd at Benjamin

Moore’s Design Center location in Naperville, Illinois. This new

Wallcovering center is the next of many Big Apple’s “No More Books®”

kiosks. Benjamin Moore & Co. currently operates 90+ company owned stores

and more than 5,000 affiliates and dealers throughout North America. The

short-term plan includes kiosk placement in Benjamin Moore owned and

operated stores. Additional kiosks may be installed in Benjamin Moore

Signature stores.

“The Benjamin Moore strategic alliance will be the beacon of the new

revolution in the Wallcovering industry. Our proprietary software and ‘No

More Books®’ kiosks are the next step in bringing the marketing of

Wallcovering into the 21st century,” stated Neal Jablon, President of Big

Apple Worldwide, Inc.

Benjamin Moore & Co. was founded in 1883 in Brooklyn, NY and is now

headquartered in Montvale, NJ. It produces paint products in more than 20

manufacturing facilities throughout the U.S. and Canada, and became a

subsidiary of the Berkshire Hathaway Company in 2002.

About Big Apple Worldwide, Inc.:

Big Apple Worldwide, Inc. (www.bigappleworldwide.com) is a holding company

focused on serving the hospitality, leisure and retail market. Big Apple

Wallcovering, Inc. (www.bigapplewallcovering.com) is a wholly owned

subsidiary of Big Apple Worldwide and has inspired the Architecture and

Design community with cutting-edge design and the manufacturing of

architectural wallcovering and fabrics for hospitality, private offices and

commercial interiors. Big Apple Wallcovering now enters the retail

industry, placing its “No More Books®” kiosks into major retailers across

the country. Big Apple Worldwide, Inc.’s subsidiary, Elabrient Surfaces

(www.elabrient.com), is a commercial interior design development and

manufacturing company specializing in commercial wallcovering. Big Apple

Travel, Inc. (www.bigappletravel.com), a wholly owned subsidiary of Big

Apple Worldwide, Inc., is a full-service travel agency and features a next

generation travel salon in Orlando, Florida.

Safe Harbor Act: This release includes forward-looking statements made

pursuant to the safe harbor provisions of the Private Securities Litigation

Reform Act of 1995 that involves risks and uncertainties including, but not

limited to, the impact of competitive products, the ability to meet

customer demand, the ability to manage growth, acquisitions of technology,

equipment, or human resources, the effect of economic business conditions,

and the ability to attract and retain skilled personnel. The Company is not

obligated to revise or update any forward-looking statements in order to

reflect events or circumstances that may arise after the date of this

release.