CONNECTIONS(TM) Europe to Address Mobile TV and Other Entertainment Platforms and Applications

    DALLAS, Aug. 21 /EMWNews/ -- While Europe has adopted a standard for

mobile TV, this move actually makes it more difficult for operators to reap

the benefits of this service sector, according to a new white paper from

Parks Associates.



    The research firm released No Way to Regulate: Mobile TV in Europe for

its upcoming CONNECTIONS(TM) Europe Summit. This event will take place on

August 28-29 at the Kempinski Hotel Bristol Berlin and features panels and

interactive discussions on advanced platforms and applications for

entertainment, home networking, and communications.



    This new white paper highlights the challenges European operators face

as they develop and deploy mobile TV services. European regulators have

adopted the DVB-H as a mobile TV standard for Europe, but the paper asserts

that this approach means operators are limited in their spectrum options

and often cannot leverage established network infrastructure.



    "European governments had unqualified success when adopting the GSM

standard in the eighties," said John Barrett, Director of Research, Parks

Associates. "Unfortunately that same approach will not work in the mobile

TV space."



    The mobile TV space is important, according to Parks Associates,

because its users, while small in number, are more likely to own and

purchase a variety of consumer electronics, more likely to subscribe to pay

TV services, and generally have a more favorable attitude toward

technology.



    "Mobile TV consumers have a positive attitude toward technology, and

they will buy advanced products and services ahead of other consumers,"

Barrett said. "Understanding this segment is important for companies

designing and selling digital living technologies and services."



    CONNECTIONS(TM) Europe Summit will include two panels, "The Evolution

of Video Devices" and "New Connectivity Applications: Entertainment,

Control, Home Networking, and Communications," focused on the new

opportunities and obstacles for companies in digital entertainment.

CONNECTIONS(TM) Europe Summit concludes on August 29 with a tour of the

Fraunhofer Institute's Exhibits at IFA 2008, hosted by Fraunhofer

Heinrich-Hertz-Institute.



    For more information on CONNECTIONS(TM) Europe, and to download No Way

to Regulate: Mobile TV in Europe, visit http://www.connectionseurope.com or

contact 972-490-1113, [email protected].

    About CONNECTIONS(TM) Europe Summit Series CONNECTIONS(TM) Europe

Summits, produced by Parks Associates, provide attendees with high-level

analysis and consumer research from Parks Associates, networking

opportunities, and information on emerging residential and mobile

technologies and services. http://www.connectionseurope.com






     Elizabeth Parks

     Parks Associates

     972-490-1113

     [email protected]