Digital Rapids Clears Hurdles Behind Unprecedented Summer Games Streaming Experiences
2008-08-19 10:18:00
MARKHAM, ON–(EMWNews – August 19, 2008) – Technology from Digital Rapids — a leading
developer of solutions for bringing television, video and movie content to
the latest generation of viewing devices — is one of the key enablers of
the unprecedented live Internet coverage of the Summer Games currently
being enjoyed by U.S. audiences.
Over 2200 hours of video will be streamed live on the Internet at
NBCOlympics.com, powered by Digital Rapids’ encoding and streaming systems.
The unprecedented scale of NBC Universal’s online coverage created new
challenges going far beyond typical streaming scenarios.
In the past, the live streaming of major international events typically
started with the satellite transmission of a single main feed from the
source location to the destination country, where that single feed would be
encoded, streamed, and distributed. The content of that feed — the
switching between camera angles, viewpoints, and storylines — was
controlled at the source. In contrast, for the Summer Games, dozens of
simultaneous live event feeds are being encoded in Beijing and streamed to
the U.S. for distribution to web audiences. In doing so, NBC Universal is
putting the control in the hands of the viewer, letting users watch
multiple events concurrently while interactively switching between streams
through a rich media experience enabled by the cross-platform Microsoft
Silverlight technology.
Bringing this number of streams to audiences at high quality all starts
with Digital Rapids encoding systems, which transform source video feeds
into web-friendly streams. An array of Digital Rapids DRC-Stream™
encoding solutions is deployed in Beijing, capable of ingesting and
encoding over 100 live video sources. Each source is encoded in three
combinations of resolution and bit-rate, tripling the amount of encoding to
be performed. The high volume of streams to be encoded in a fixed number of
systems, combined with the unpredictable and varying visual nature of the
content — from fast-moving events with extensive camera motion, to
close-ups and wide shots with minimal movement — created numerous encoding
challenges. Leveraging the inherent advantages of the DRC-Stream encoding
hardware and software alongside custom development working closely with
Microsoft, Digital Rapids is leaping these hurdles to enable this
breakthrough online video experience.
“NBC Universal’s coverage of this year’s Summer Games is raising the bar
for live event streaming. From the volume of live streams and the massive
amount of on-demand content to the quality of the end-user experience —
everything about this initiative is changing how content consumers will
look at live event coverage from this point forward,” said Brick Eksten,
President of Digital Rapids Corporation. “Never before have live event
viewers had this much control over what they watch and how they watch it,
and we’re ecstatic to be part of this phenomenal effort. The future of
online event coverage is brighter than ever, and we look forward to our
next challenge as multi-platform distribution continues to revolutionize
viewing experiences.”
Digital Rapids’ DRC-Stream encoding solutions combine powerful hardware for
video and audio capture and pre-processing with the intuitive Stream
software interface, delivering reliable, high-quality, multi-format media
encoding and streaming for professional applications such as high-end
Internet TV and IPTV. The advanced, hardware-based video processing
features enable superior quality and the most efficient use of bandwidth in
the compressed result.
Beyond the United States, Digital Rapids solutions are playing key roles in
the online coverage of the 2008 Summer Games worldwide, with leading
broadcasters in additional countries including China, the Netherlands,
Australia and New Zealand depending on Digital Rapids encoding, transcoding
and streaming systems.
For more information about Digital Rapids, please visit
About Digital Rapids Corporation — Digital Rapids develops market-leading
hardware and software solutions for transforming and delivering media,
enabling the multi-platform experiences that are defining the future of
digital video. Scaling from individual applications to enterprise and
global operations, Digital Rapids systems span the critical points in
today’s complex media workflows. Recipient of two prestigious Frost &
Sullivan awards in the World Video Encoders and Transcoders market, Digital
Rapids combines innovative technology with proven expertise to help our
customers maximize their productivity, quality, and the value of their
content in the evolving digital media market. Digital Rapids Corporation
(www.digital-rapids.com) is headquartered in Ontario, Canada with offices
in the United States, the UK, Australia, Argentina and Hong Kong.
Digital Rapids, the Digital Rapids logo and DRC-Stream are trademarks or
registered trademarks of Digital Rapids Corporation. All other trademarks
are the property of their respective holders. Features, pricing,
availability and specifications are subject to change without notice.
Press Contact (Americas) Mike Nann Director of Marketing/Cmns Digital Rapids Corp. (905) 946-9666 Ext. 135 Press Contacts (Europe/Asia) Jan Dixon |
|
Major Newsire & Press Release Distribution with Basic Starting at only $19 and Complete OTCBB / Financial Distribution only $89
Get Unlimited Organic Website Traffic to your Website
TheNFG.com now offers Organic Lead Generation & Traffic Solutions