Satellite Provider Adds Two NBCU Specialty HD Channels, VOD During The 2008

                           Beijing Olympic Games



    ENGLEWOOD, Colo., Aug. 6 /EMWNews/ -- DISH Network

Corporation (Nasdaq: DISH), the nation's third-largest pay-TV provider and

the digital transition leader, today announced its agreement with NBC

Universal (NBCU) to add two high-definition specialty channels to its HD

line-up solely dedicated to the 2008 Beijing Olympic Games. The NBC Olympic

Soccer Channel and NBC Olympic Basketball Channel will offer customers HD

coverage of each sport for 24-hours per day during the Games.



    In addition, DISH Network is offering a number of Video On Demand (VOD)

titles produced by NBC Olympics for its millions of subscribers. With two

dedicated HD channels, free VOD and NBCU's multichannel distribution, DISH

Network offers its subscribers more than 800 hours of NBCU's HD 2008

Beijing Olympic Games content.



    "We are excited to utilize the full-extent of our services to offer the

best of NBCU's coverage of the Olympic Games for our subscribers," said

Eric Sahl, senior vice president of Programming for DISH Network. "DISH

Network is a leader in sports and HD; our more than 800 hours of NBC's

Olympic coverage demonstrates our ability to use our services to deliver

live HD and recorded content, as well as daily highlights and recaps, to

ensure our subscribers enjoy comprehensive coverage of the Games."



    "What better way to feel the drama and excitement of the 2008 Beijing

Olympics Games than to experience them in HD," said Bridget Baker,

president, TV Networks Distribution, NBC Universal. "We're proud to partner

with DISH and offer their customers unprecedented HD coverage of the

world's premier athletic event."



    DISH Network will provide NBCU's HD sport-specific channels: NBC

Olympic Basketball Channel (Ch. 98) and NBC Olympic Soccer Channel (Ch. 99)

to many DISH Network subscribers, and can be found on the program guide

under the call letters "OLYMPB." Each channel will broadcast 24-hours per

day of HD content separated into two looping 12-hour blocks of Olympic

basketball and soccer action.



    The 2008 Beijing Olympic Games will air on a number of NBCU's channels,

which are carried by DISH Network. NBC HD will air 225 hours of HD content;

USA HD will air 165 hours of HD content; CNBC HD will air 95.5 hours of HD

content; and Universal HD (available to DISH Network subscribers in

Platinum HD) will air 379 hours of HD content.



    DISH Network is currently offering NBCU's free Video On Demand (DISH On

Demand) content leading up to the summer games including 60 clips across

several categories: Beijing 411; Meet the Athletes; and Team USA Preview.

DISH On Demand is available by pressing the DVR button on your DISH Network

remote control or by selecting the "TV Entertainment" section on DishHOME

(Ch. 100). At the start of the Games, the In-Games package will feature

daily highlights, in addition to access to the best events each day.

Content includes overall daily highlights by sport (approximately 15 per

day, some in HD), and "Rewind," approximately five to 10 of the best

sessions/games per day.



    DISH Network will offer customers NBC's foreign language coverage from

Beijing with commentary in one of the host country's native tongues,

Mandarin (Chinese), as well as Korean, for approximately six hours per day

for each language during the Games. The Chinese broadcast will be offered

on Ch. 664 under the "OLYMPC" call letters, and the Korean broadcast will

be offered on Ch. 655 under the "OLYMPK" call letters, and are live

beginning August 8, 2008.



    For more information about the Olympic Games, visit NBCOlympic.com. For

information on TurboHD packages, new HD channels and 1080p movies, visit

http://www.dishnetwork.com or call 1-800-333-DISH (3474).

    About DISH Network Corporation



    DISH Network Corporation (Nasdaq: DISH), the nation's third largest

pay-TV provider and the leader in digital television, provides

approximately 13.79 million satellite TV customers with industry-leading

customer satisfaction which has surpassed major cable TV providers for

eight consecutive years. DISH Network also provides customers with

award-winning HD and DVR technology including the ViP722(TM) HD DVR, which

received the Editors' Choice awards from both CNET and PC Magazine. In

addition, subscribers enjoy access to hundreds of video and audio channels,

the most International channels in the U.S., industry-leading Interactive

TV applications, Latino programming, and the best sports and movies in HD.

DISH Network offers a variety of package and price options including the

lowest all-digital price in America, the DishDVR Advantage Package,

high-speed Internet service, and a free upgrade to the best HD DVR in the

industry. DISH Network is included in the Nasdaq-100 Index (NDX) and is a

Fortune 300 company. Visit http://www.dishnetwork.com/aboutus or call

1-800-333-DISH (3474) for more information.