Dive Deep Into the Summer Games on YouTube
SOURCE:
YouTube
2008-08-08 07:00:00
Dive Deep Into the Summer Games on YouTube
Dive Deep Into the Summer Games on YouTube
The Associated Press, Getty Images, The New York Times, Reuters, Sexy Beijing and Travel Channel Videos Are Available Through a Single YouTube Destination
SAN BRUNO, CA–(EMWNews – August 8, 2008) – YouTube, the leading online video community
that allows people to discover, watch and share originally created videos,
today announced the debut of The Summer Games YouTube Channel
(http://www.youtube.com/ytsummergames). Exclusively populated with videos
from a selection of premier news organizations, this centralized hub
enables people to immerse themselves in all aspects of the happenings in
Beijing.
The Summer Games YouTube Channel showcases vibrant scenes as they unfold
through news, analyses, expert insights, human interest pieces, insider
interviews, behind-the-scenes footage, features and cultural videos. The
Associated Press, Getty Images, The New York Times, Reuters, Sexy Beijing
and Travel Channel videos that capture the excitement are organized into
themed playlists dedicated to areas of the games not typically covered by
traditional broadcast outlets.
“The Summer Games YouTube Channel is the ideal first-stop for fans because
it provides a comprehensive view of what’s going on in Beijing,” said Steve
Grove, YouTube’s head of news and politics. “Contributing media
organizations have their fingers on the city’s pulse and they’re sharing
the action with a worldwide audience through one location on YouTube.”
“As the Official Photographic Agency of the International Olympic
Committee, Getty Images is poised to offer comprehensive coverage of the
world’s most prestigious sporting event,” said Lee Martin, senior vice
president, Sales, Europe. “YouTube’s platform enables us to share our
powerful imagery that uniquely captures the spirit of the games in Beijing
with an unprecedented global community.”
YouTube extends the life of Summer Games videos beyond an evening by
enabling people to respond to and interact with them at their own
convenience. No matter where they are in relation to Beijing, people can
view videos and use community features such as video responses, text
comments and ratings to be a part of an occurrence that unites the world.
Quote Addendum:
“Our programming is all about what makes Beijing the most interesting,
dynamic and, let’s just say it, the sexiest city on earth,” said Anna
Sophie Loewenberg, the host of Sexy Beijing. “Now that the Summer Games
have finally arrived at our doorstep, we’re filming and sharing videos with
the world through YouTube.”
“On the heels of our successful China Week programming stunt, Travel
Channel is pleased to partner with YouTube to provide consumers with
compelling video content celebrating Chinese history, culture and cuisine,”
said Adam Sutherland, vice president of business development, Travel
Channel. “YouTube visitors will be able to view exclusive clips from some
of the network’s most engaging Chinese programming, including popular
series such as Samantha Brown’s ‘Passport to China,’ ‘Anthony Bourdain: No
Reservations,’ and ‘Bizarre Foods with Andrew Zimmern.'”
About YouTube
YouTube is the world’s most popular
online video community allowing millions of people to discover, watch and
share originally created videos. YouTube provides a forum for people to
connect, inform and inspire others across the globe and acts as a
distribution platform for original content creators and advertisers large
and small. YouTube, LLC is based in San Bruno, Calif., and is a subsidiary
of Google Inc.
Contact: Aaron Ferstman YouTube Public Relations [email protected] |
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