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Dive Deep Into the Summer Games on YouTube

SOURCE:

YouTube

2008-08-08 07:00:00

Dive Deep Into the Summer Games on YouTube

Dive Deep Into the Summer Games on YouTube

The Associated Press, Getty Images, The New York Times, Reuters, Sexy Beijing and Travel Channel Videos Are Available Through a Single YouTube Destination

SAN BRUNO, CA–(EMWNews – August 8, 2008) – YouTube, the leading online video community

that allows people to discover, watch and share originally created videos,

today announced the debut of The Summer Games YouTube Channel

(http://www.youtube.com/ytsummergames). Exclusively populated with videos

from a selection of premier news organizations, this centralized hub

enables people to immerse themselves in all aspects of the happenings in

Beijing.

The Summer Games YouTube Channel showcases vibrant scenes as they unfold

through news, analyses, expert insights, human interest pieces, insider

interviews, behind-the-scenes footage, features and cultural videos. The

Associated Press, Getty Images, The New York Times, Reuters, Sexy Beijing

and Travel Channel videos that capture the excitement are organized into

themed playlists dedicated to areas of the games not typically covered by

traditional broadcast outlets.

“The Summer Games YouTube Channel is the ideal first-stop for fans because

it provides a comprehensive view of what’s going on in Beijing,” said Steve

Grove, YouTube’s head of news and politics. “Contributing media

organizations have their fingers on the city’s pulse and they’re sharing

the action with a worldwide audience through one location on YouTube.”

“As the Official Photographic Agency of the International Olympic

Committee, Getty Images is poised to offer comprehensive coverage of the

world’s most prestigious sporting event,” said Lee Martin, senior vice

president, Sales, Europe. “YouTube’s platform enables us to share our

powerful imagery that uniquely captures the spirit of the games in Beijing

with an unprecedented global community.”

YouTube extends the life of Summer Games videos beyond an evening by

enabling people to respond to and interact with them at their own

convenience. No matter where they are in relation to Beijing, people can

view videos and use community features such as video responses, text

comments and ratings to be a part of an occurrence that unites the world.

Quote Addendum:

“Our programming is all about what makes Beijing the most interesting,

dynamic and, let’s just say it, the sexiest city on earth,” said Anna

Sophie Loewenberg, the host of Sexy Beijing. “Now that the Summer Games

have finally arrived at our doorstep, we’re filming and sharing videos with

the world through YouTube.”

“On the heels of our successful China Week programming stunt, Travel

Channel is pleased to partner with YouTube to provide consumers with

compelling video content celebrating Chinese history, culture and cuisine,”

said Adam Sutherland, vice president of business development, Travel

Channel. “YouTube visitors will be able to view exclusive clips from some

of the network’s most engaging Chinese programming, including popular

series such as Samantha Brown’s ‘Passport to China,’ ‘Anthony Bourdain: No

Reservations,’ and ‘Bizarre Foods with Andrew Zimmern.'”

About YouTube

YouTube is the world’s most popular

online video community allowing millions of people to discover, watch and

share originally created videos. YouTube provides a forum for people to

connect, inform and inspire others across the globe and acts as a

distribution platform for original content creators and advertisers large

and small. YouTube, LLC is based in San Bruno, Calif., and is a subsidiary

of Google Inc.

Contact:
Aaron Ferstman
YouTube Public Relations
[email protected]

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