GLENCOE, IL–( EMWNews – April 8, 2008) – Few events can bring the latest technologies

directly into attendee’s and exhibitor’s hands, but that’s just what

Directions Media will do at Location Intelligence 2008. Collaborating with

indoor location experts Ubisense and Fish Software, event organizers will

literally tag all attendees to illustrate the power and potential of RFID

to capture location information via Ultra-Wideband (UWB) technology.

Everyone participating in this year’s event will, with their permission, be

given a tag which will monitor their travels within the conference areas in

the Santa Clara Hyatt Regency Hotel during April 28-30.

At the opening plenary session on Monday at 2 pm, the tags will provide

insight into how attendees choose to arrange themselves. Then, using

information gathered at registration, seating arrangements will be changed

to enhance networking opportunities. The interactive networking session

will lead into a panel on Social Networking, Local Search & Location-based

Advertising hosted by geospatial thinker and entrepreneur Peter Batty.

During the event, attendees will use the tags to:

--  request vendor and other information from a kiosk to be sent directly

    to their e-mail address

--  swap details with other attendees

--  share information with vendors

    

At the same time, the tags will automatically collect information on each

wearer including:

--  exhibits explored

--  sessions or workshops attended

--  return visits to a vendor

    

Conference Chairman and Directions Media Associate Publisher Joe Francica

explains the value of putting this technology in attendee and exhibitor

hands. “Indoor location information is maturing beyond just tracking a

palette through a doorway. Our event is a perfect microcosm in which

participants can see the technology in action, talk to those behind it, and

think through its applicability to their work. And, beyond the formal

networking it will enable, we also plan to have some fun.”

In addition to a session using the technology to enable networking,

Location Intelligence 2008 features hands-on workshops, featured

presentations, lively lightning panels and papers sessions covering topics

directly related to making and saving money using geospatial and related

enabling technologies. The complete agenda is available at

http://www.locationintelligence.net/agenda.

Directions Media is grateful to Diamond Sponsor Microsoft Virtual Earth for

making this year’s event possible.

About Ubisense

Ubisense is the market-leading vendor of precise RTLS (Real-time Location

Systems) based on ultra-wideband (UWB) technology. The company delivers

complete solutions based on a highly scalable and reliable real-time

location platform that is being deployed in mission critical applications

around the world. See more information at www.ubisense.net.

About Fish Software

Fish Software provides measurement solutions that empower marketers and

focus sales resources. Fish develops data capture, data management and

attendee tracking solutions for private events, trade shows and event

marketers. The company’s mission is to provide decision makers with

solutions that collect and deliver actionable data that increase return on

marketing investments and target sales efforts to increase profit. Fish is

located in Carrollton, TX. See information at www.fishsoftware.com.

About Directions Media

Headquartered in Glencoe, Illinois, with offices in Huntsville, Alabama,

Directions Media is the global leader in collectively covering all aspects

of location technology: geographic information systems (GIS), location

intelligence, mapping portals and location-based services (LBS). Directions

Media consists of five media properties: Directions Magazine, LBS360.NET

Magazine, the Location Intelligence Annual Conference, the Rocket City

Geospatial Conference and All Points Blog. See more information at

www.DirectionsMedia.net.