Expertus and Training Industry, Inc. Launch New Study on Internal Marketing of Corporate Training Programs

Expertus, a global leader in helping companies fuel business growth by maximizing the value of training investments, and Training Industry, Inc., an objective and trusted expert on the marketplace for learning, today announced that they have launched a new survey, Internal Marketing for Corporate Training Programs.

Mountain View, CA (EMWNews) July 14, 2008 — Expertus (www.expertus.com), a global leader in helping companies fuel business growth by maximizing the value of training investments, and Training Industry, Inc. (www.trainingindustry.com), an objective and trusted expert on the marketplace for learning, today announced that they have launched a new survey, Internal Marketing for Corporate Training Programs (http://www.surveymonkey.com/s.aspx?sm=KXsHxgu3osgtuGXNh72nhw_3d_3d). This study allows internal corporate training and development professionals to share how they market training programs to internal employees and what works best to bolster participation. The survey closes on Friday, July 18 at 5:00 p.m. Eastern Time (UTC/GMT – 4).

In exchange for their participation, respondents will get a copy of the complete results, which will also be shared on Expertus and Training Industry, Inc.’s websites in mid-August. Expertus, which has worked closely with several global organizations to develop promotional programs, is interested in collecting additional best practices within learning departments.

“Everyone talks about running training like a business, but organizations often overlook the marketing of products and services to the end user,” said Ramesh Ramani, Founder and CEO of Expertus. “Our experience indicates that many successful learning leaders have a marketing plan in place to support their training organization, and our goal is to discuss the best practices in this niche of the learning space.”

The online survey, launched today, is intended only for training and development professionals in internal corporate training departments (e.g., not training companies or consultants).

“The skill set of a learning executive is rapidly evolving, requiring business acumen in addition to a passion for education,” added Doug Harward, CEO of Training Industry, Inc. “For certain training programs, marketing is often under-utilized as a business tool due to lack of time and knowledge or resources. This research will reveal what organizations are currently doing and what they find works best.”

To take the survey, visit http://www.surveymonkey.com/s.aspx?sm=KXsHxgu3osgtuGXNh72nhw_3d_3d.

About Expertus

Expertus, a global leader in helping companies fuel business growth through maximizing the value of training investments, provides a variety of training outsourcing services for technology, administration, program management, and strategic initiatives. From implementing and managing LMS and learning-related technologies, to supporting major customer training initiatives, to seamlessly handling all aspects of training administration, Expertus has helped major companies such as NetApp, Cisco, ADP, EMC, Schlumberger, and Hyperion achieve efficiencies in corporate learning and development. Expertus employs 500 professionals across its offices in the US, UK and India. For more information, go to www.expertus.com or call (877) 827-8160.

About Training Industry, Inc.

Training Industry, Inc. is an objective and trusted expert on the marketplace for learning. Its mission is to make the marketplace more efficient through the world’s largest online community of training communities and through services such as Training Industry Conferences, Training Industry Quarterly Ezine, Training Industry Webinars and Training Industry Research. For more information, go to www.trainingindustry.com or call (919) 653-4990.

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