FAO Schwarz Announces Addition to Executive Team

    Lee Bissonnette Named Senior Vice President of Ecommerce and Catalogue



    NEW YORK, July 15 /EMWNews/ -- FAO Schwarz announced that Lee

Bissonnette has joined the company as Senior Vice President of Ecommerce

and Catalog, reporting to Ed Schmults, Chief Executive Officer. In this

role, Bissonnette will direct all efforts to continue the development of

both of these important retail channels.



    Bissonnette brings years of relevant retail store, catalog and

ecommerce experience to FAO Schwarz. Most recently, he served as Head of

Ecommerce for the multi-channel retailer Delia's, where he was responsible

for marketing, production and general strategy.



    Prior to his tenure at Delia's, Bissonnette held numerous other

positions that helped cultivate his expertise in ecommerce. He joined the

Bloomingdale's Direct division as Operating Vice President of Ecommerce and

Internet Strategies, where he was the primary creator of the new

Bloomindales.com and Bloomingdale's Wedding Channel web sites. Other

relevant positions Bissonnette has held include Director of Digital

Products for Wicks, Director of Operations at Macy's, Inc. and Director of

Merchandising for EPROMOS/Hot Off the press, a public relations services

advertising agency.

    About FAO Schwarz:



    Turning 146 years old this year, FAO Schwarz has enchanted generations

of children and adults with its unparalleled selection of unique toys,

unmatched customer service, and famous flagship store in Manhattan, which

attracts more than three million visitors annually. One of the best-known

brands in the United States, FAO Schwarz has evolved into a multi-channel

retailer while still remaining true to the vision of founder Frederick

August Otto Schwarz.