MOMENCE, Ill., Aug. 11 /EMWNews/ -- FutureCeuticals, Inc., a leader

in whole grain nutrition, has announced an advanced, patented technology

that will make it easier than ever before for consumers to include grains

in their diets.



    According to a 2007 Food and Health Survey by the IFIC (International

Food Information Council), 71% of consumers are "trying to consume more"

whole grains; consequently, food manufacturers are constantly scouting new

technologies that can drive new and interesting grain-based products.



    The FutureCeuticals Trim technology, originally developed by

researchers at the United States Department of Agriculture (USDA),

naturally produces a formulation-friendly dispersible powder that makes it

possible to incorporate grains into a new variety of food products, beyond

traditional grain-based foods.



    Common liquid products such as soups, ice cream and yogurt can now be

infused with healthy natural grain fiber from real whole grains, providing

unique soluble and insoluble fiber claims on nutrition labels that cannot

be claimed with many other "fibers" on the market today.



    Additionally, products formulated with Trim-processed grains deliver

potent digestive and cardiovascular benefits. The Food and Drug

Administration (FDA) has recognized the cholesterol-lowering benefits of

some grains and has approved heart health label claims for products

containing grains such as oats and barley that can be communicated directly

to consumers on food labels.



    FutureCeuticals offers a number of Trim technology ingredients,

including: Nutrim(R) and Calorie ControlTrim(R) Oat Bran, BarleyTrim(R)

Barley Bran, SoyTrim(R), RiceTrim(R) and the new AncienTrim(R) Ancient

Grains Blend. While many of these ingredients qualify for the FDA heart

health claim, they all impart a lush, creamy mouthfeel, great taste, and

can be easily included in a variety of products such as ready-to-drink

smoothies, sauces, salad dressings, breads, tortillas, baked goods,

pastries and pastas.



    With almost 15 times as many new whole grain products introduced

globally in 2007 as in the year 2000, (Mintel Global New Products

Database), clearly manufacturers and consumers have an agenda to include

new grain products that are not only healthy, but tasty and more convenient

for the average American's lifestyle.



    By expanding the product range of possibilities for grains, the Trim

technology could add tremendous fuel to the burgeoning grain revolution. As

consumer demand grows for products that conveniently satisfy the daily food

pyramid requirements, the versatility of Trim grains will continue to grow

in importance to the food industry and to the future of grain nutrition in

the United States.



    FutureCeuticals, Inc. is a developer and manufacturer of natural

nutraceutical and functional food ingredients and technologies. The company

engages in creative partnerships with food and supplement manufacturers to

develop products using both new and existing food technologies. For more

information about FutureCeuticals, Inc. and the Trim technology, visit

their website at http://www.futureceuticals.com or call Colleen Zammer at

888.452.6853.