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Green Globe International, Inc. Announces Agreement With Wallace Partners, LLC

SOURCE:

Green Globe International, Inc.

2008-07-16 08:10:00

Green Globe International, Inc. Announces Agreement With Wallace Partners, LLC

Association Expected to Target New Market Opportunities for Green Globe Initiatives

MURRIETA, CA–(EMWNews – July 16, 2008) – Green Globe International, Inc. (OTCBB: GGLB),

which owns the Green Globe brand, the premier international green brand

focused on sustainability and carbon neutrality programs, today announced a

strategic advisory services agreement with Wallace Partners, LLC, which

provides strategic sustainability guidance to corporations and

non-governmental organizations (NGOs).

Under terms of the agreement, Wallace Partners will use its global network

and sustainability expertise to provide Green Globe International with a

thorough understanding of market opportunities, as well as identify,

introduce and engage with high priority stakeholders. Strategic support

will include: 1) providing a broader understanding of market opportunities;

2) helping prioritize steps for focusing marketing effort; 3) tailoring

marketing and collateral materials; 3) introducing at the local government

level; 4) identifying key stakeholders and engaging; 5) identifying and

establishing strategic partnership opportunities; 6) introductions to

potential financial partners/investors.

The international experience and industry network of Wallace Partners will

be leveraged to assist Green Globe in identifying and accessing new market

opportunities. Wallace Partners has longstanding relationships with

previous clients and maintains ongoing strategic relationships with

industry leaders around the globe. These resources will be tapped to inform

and enhance Green Globe International’s sustainability and carbon

neutrality initiatives, as well as to establish long-term strategic

relationships.

“Wallace Partners has a unique understanding of the sustainability

landscape and has access into markets beyond the current reach of the Green

Globe program,” stated Steven R. Peacock, chief executive officer and

managing director of Green Globe International, Inc. “By entering into this

agreement with Wallace Partners, we expect to expand our Green Globe

initiatives into new areas, including a number that have been targeted

within the United States. We are confident that Wallace Partners will help

us to successfully align our strategies with the current market demand and

the growing worldwide interest in sustainability.”

“Green Globe International’s sustainability initiatives, including the

Sustainability and Carbon Neutrality Plans that we have recently discussed

in relation to Caribbean nations, are clearly applicable in other markets.

Through our association with Wallace Partners, we expect to be introduced

to additional potential customers for these initiatives, as well as

receiving assistance in tailoring the plans to each specific market

segment,” Mr. Peacock added.

Green Globe International’s Sustainability and Carbon Neutrality Plans

provide for the development of a communications strategy, a carbon offset

strategy and a sustainability strategy supported by Green Globe

International. The plans outline a strategy that will certify

destinations, including their private and public organizations and

infrastructure, as achieving best environmental practice and commitment to

their communities. The sustainability plans include a menu of services

underpinned by the Green Globe standards.

Mike Wallace, president of Wallace Partners, commented, “There has been a

sudden rush to market of green rating and certification programs. Everyone

wants to be ‘green’ and corporate clients, business partners and consumers

are all looking for guidance on the definition of ‘green.’ Green Globe’s

legacy, international reputation and strategic affiliations are of a

caliber that will help catalyze and lead the global move toward a ‘green’

standard. Wallace Partners is excited to be a part of this.”

The World Travel and Tourism Council (WTTC) established Green Globe in 1992

as a response to the United Nations Rio de Janeiro Earth Summit, where 182

Heads of State endorsed the Agenda 21 principles of Sustainable

Development. Green Globe is the only international sustainability program

based on Agenda 21 principles.

Green Globe International (www.greenglobeint.com) encourages all

shareholders and others interested in following the progress of the company

to subscribe to receive email alerts whenever new information is made

public. To subscribe, please visit

http://www.greenglobeint.com/stayconnected/email/.

About Green Globe International, Inc.

Green Globe International, Inc. is the majority owner of Green Globe, Ltd.,

a British company that owns the Green Globe brand, the premier

international brand for sustainable travel, tourism and related green

businesses. Green Globe’s worldwide network extends across 30 countries.

For information on Green Globe’s benchmarking and certification please

visit http://www.ec3global.com/products-programs/green-globe/Default.aspx.

For more information on Green Globe International, please visit

www.greenglobeint.com.

About Wallace Partners, LLC

Wallace Partners, LLC provides strategic advisory services to clients

facing the increasing demands of stakeholders to implement corporate social

responsibility (CSR) and sustainability initiatives. The company uses a

finance based approach to assess sustainability opportunities and

challenges, and provide solutions that align priority stakeholder and

market demands with business objectives. Its strategies address emerging

business risks associated with environmental and social concerns, as well

as the growing demand for enhanced disclosure and governance. Given the

growing interest in these issues by mainstream financial institutions,

Wallace Partners has developed Environmental Governance Services, a unique

service focused on aligning financial and reputational performance to

address the demands of influential financial stakeholders. Through its

international network, Wallace Partners is able to provide turnkey

solutions on continuously emerging CSR issues. The company’s network

includes strategic relationships with research providers, reporting

specialists and industry analysts. In addition, Wallace Partners is

uniquely positioned to provide facilitated or confidential services that

enable clients to engage with influential stakeholders and key industry

experts. For additional information on, please visit

http://www.wallacepartners.net/.

Safe Harbor Statement

This release contains forward-looking statements with respect to the

results of operations and business of Green Globe International, Inc.,

which involves risks and uncertainties. The Company’s actual future results

could materially differ from those discussed. The Company intends that such

statements about the Company’s future expectations, including future

revenues and earnings, and all other forward-looking statements be subject

to the “Safe Harbors” provision of the Private Securities Litigation Reform

Act of 1995.

Contact:

Green Globe International, Inc.
A. Beyer
+1 951-677-6735

www.greenglobeint.com

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