Super Cars and Superstars on an Eight-Day 3000 Mile Journey around the

                            World August 9 - 17



    SAN FRANCISCO, Aug. 8 /EMWNews/ -- This Saturday, August 9,

superstars and super cars converge in San Francisco for the official

kick-off of the 10th Anniversary Gumball 3000 Rally. More than 100 of the

most amazing cars, driven by film stars, musicians, athletes and

billionaires, will take an incredible eight-day journey from San Francisco

to Los Angeles, San Diego, Las Vegas, North Korea and China. The

"Gumballers," driving by day and reveling at VIP parties by night, will

witness the Mass Games celebration in North Korea as part of a "global

friendship initiative" as well as attend the Olympic finals in Beijing.



    "This year's rally is our most historic and spectacular to date," said

Maximillion Cooper, Gumball Founder. "Fuelled by adrenaline, amusement and

amity, the 2008 route from the West to the East, including the city of

Pyongyang, North Korea, will be a real once in a lifetime adventure."



    The Gumball 3000 entrants include David Hasslehoff driving K.I.T.T.,

the Trans AM "Official Knight Rider," Travis Barker and more in the world's

hottest cars from Ferrari Enzos to Bugatti Veyrons, low riders and electric

cars.



    Sportlifestyle brand PUMA is an official sponsor for the 10th

Anniversary Gumball 3000 Rally. PUMA's sponsorship includes a series of

unique race integrations and promotional activity with the drivers, cars

and VIP events at the US stop over cities. PUMA will also ride alongside

the Gumball 3000 from San Francisco through China in a custom LSE Sport

Coupe and with a team of celebrity drivers including Tyson Beckford,

Orlando Jones and Max Ryan.




                                Rally Schedule

Saturday, August 9: San Francisco (rally begins at Fairmont hotel at 950 Mason
                                     St.)

                       Sunday, August 10:  Los Angeles

                         Monday, August 10: San Diego

                        Tuesday, August 11: Las Vegas

                 Wednesday, August 12: Pyongyang, North Korea

                     Thursday, August 13: Hangzhou, China

                Friday, August 14: Shanghai and Xuzhou, China

                     Saturday, August 15: Beijing, China

              Sunday, August 16: Rally concludes at the Olympics

    About Gumball 3000



    The first Gumball 3000 took place in April 1999, when British creator

Maximillion Cooper invited 50 of his friends to take part in a 3000-mile

party around Europe to bring together the music, film, fashion and sport

industries. Ten years later, and things have certainly grown, with crowds

of more than a million people attending the start last year in London, and

a televised and online audience that reached more than 60 million in more

than 150 countries around the world.



    Gumball 3000 consistently hits the headlines as "Cool Britannia's" most

unique addition to pop culture, described by Vanity Fair Magazine as "the

most rock 'n' roll car rally ever staged" and famed for its exploits and

celebrity participation. The event annually attracts stars including

Oscar-winning star of the "Pianist" Adrien Brody, "Jackass's" Johnny

Knoxville, Hugh Hefner, supermodels Jodie Kidd and Caprice, "Kill Bill's"

Daryl Hannah, action sports legends Tony Hawk, Matt Hoffman, Carey Hart,

and rock stars including Snoop Dogg, Blink 182, 50 Cent, The Fun Lovin'

Criminals, The Happy Mondays, Placebo, Jamiroquai and even Ms. Minogue.



    Incorporating a new 3000-mile route each year, the attraction of the

Gumball transcends social barriers, appealing to the adventurer in

everyone, regardless of status or wealth; combining grease, glamour and

guts in equal measures, stretching the experiences of travel and

entertainment - just that bit further. Over the past nine years, Gumball

3000 has been hosted by kings and presidents, partied with Snoop Dogg,

appeared on the "Jay Leno Show," raised awareness for testicular cancer,

chartered the world's three largest aircrafts, created untold amount of

"Jackass's" fuelled mayhem, hung out at Hugh Hefner's mansion, and most

recently has been invited to work with the United Nations, all through the

language of the motor car.



    For more information go to http://www.gumball3000.com for the latest news,

reviews, videos, products and celebrity blogs. Gumball.com is the social

network for the Gumball generation, incorporating art, apparel, music,

films, events, street culture and everything automotive.



    About PUMA



    PUMA(R) is the global athletic brand that successfully fuses influences

from sport, lifestyle and fashion. PUMA's unique industry perspective

delivers the unexpected in sportlifestyle footwear, apparel and

accessories, through technical innovation and revolutionary design.

Established in Herzogenaurach, Germany in 1948, PUMA distributes products

in over 80 countries. For further information please visit http://www.puma.com or

http://www.pumamotorsport.com