Harper’s Magazine Names Kathy J. Park Vice President, Public Relations and Elena Guzman, Sales Representative, Book Publishing, Art, and Culture

NEW YORK–(EMWNews)–Harper’s Magazine announced today that Kathy J. Park has been

named vice president, public relations, and Elena Guzman has been named

sales representative, book publishing, art, and culture. Effective

immediately, Ms. Park will report to John R. MacArthur, president and

publisher. Ms. Guzman will report to Peter D. Kendall, vice president

and associate publisher.

In making the announcement, Mr. MacArthur said, “Kathy brings a breadth

of marketing and public relations experience that will help increase our

already strong newsstand sales and our national advertising sales. Her

work at The New York Times was the ideal preparation for

promoting a magazine such as Harper’s, which places a premium on

literary quality as well as aggressive journalism that makes headlines.”

Mr. Kendall said, “Elena’s solid marketing background, understanding of

the way books are bought and sold, and her enthusiasm for the printed

word will serve her well in building the Harper’s brand among

book publishers. We are pleased Elena has joined our staff and expect

she’ll have an immediate impact on our selling efforts.”

Ms. Park will be responsible for the magazine’s media relations, public

relations, marketing, branding, and promotions. She is completing her

M.B.A. with a concentration in marketing at Fordham University’s

Graduate School of Business. Previously, Ms. Park was manager of public

relations for The New York Times Company from 2000 to 2005. From 1996 to

1999, she served as a publicist for CNN in its New York bureau. Ms. Park

graduated with a B.S. in political science from Emory University.

Ms. Guzman will be the magazine’s liaison for book publishing, art, and

culture advertisers. Previously, she served in numerous roles at Basic

Books, Basic Civitas, and Nation Books, most recently as marketing

manager, from 2005 to 2008. Before then she was manager for Oblong Books

and Music, an independent bookstore. Ms. Guzman received a B.A. in

photography from Bard College.

Founded in 1850, Harper’s Magazine (www.harpers.org)

is the oldest general-interest monthly in America. The magazine explores

the issues that drive the national conversation through such celebrated

features as Readings, Annotation, Findings, and the iconic Harper’s

Index. Harper’s has been awarded 18 National Magazine Awards.

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