Heinz.com Redesign Provides New Digital Front Door for the World’s Original “Pure Food Company”
2008-08-05 09:58:00
Heinz.com Redesign Provides New Digital Front Door for the World’s Original “Pure Food Company”
Heinz Web Site Highlights the Company’s
Global Reach and Commitments to Quality, Health & Wellness and
Sustainability, Ketchup Widget Allows Consumers to “Squeeze”
Messages to Friends
PITTSBURGH–(EMWNews)–The H. J. Heinz Company (NYSE: HNZ) today announced the launch of its
new global corporate Web site, www.heinz.com.
The redesigned Web site provides a global gateway for consumers,
shareholders and media to rediscover Heinz and its array of iconic,
global brands. Comprehensive new content along with advanced Web 2.0
technologies, improved search functionality and an intuitive site
structure enhance the user experience and make it easy to find valuable
information about the Company.
“At any given moment Heinz products are
delighting consumers across the globe. Similarly, we want the new
Heinz.com to be a resource that consumers, shareholders and prospective
employees will turn to regularly for information about our Company and
our brands as well as for tools and tips for leading a healthier
lifestyle,” said William R. Johnson, Heinz’s
Chairman, President and Chief Executive Officer.
The content on www.heinz.com is
segmented into four key areas: Health & Wellness, Our Foods, Our Company
and Sustainability.
Heinz Heritage of Health & Wellness
Since its early days as “The Pure Food
Company,” Heinz has produced nutritious
products that contribute to a healthy lifestyle. The Health & Wellness
section on Heinz.com includes:
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Tips for achieving nutritionally balanced meals
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Interactive videos and tools for healthy living, including a body mass
index calculator
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Nutritional highlights for many Heinz products
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Information on Heinz foods that meet specific dietary needs, including
gluten-free, low-sodium and kosher products
Discover the World of Heinz
People all over the world choose Heinz because our foods make mealtime
an uncommonly good experience. The Our Food section introduces visitors
to a sampling of the Heinz global pantry of iconic brands and products
that are sold in more than 200 countries. In the United States, Heinz is
as synonymous with Ketchup as Ore-Ida®
is with potatoes. In the United Kingdom, “Beanz
Meanz Heinz.” In New Zealand, one of every 10
grocery food dollars is spent on Wattie’s®
products. In Canada, moms trust Heinz to provide them with a full range
of infant feeding products to accommodate their baby’s needs at every
stage; and in Indonesia, ABC®
is the leading brand of soy sauce.
Other Our Food section highlights include:
-
Recipes featuring Heinz foods from around the globe
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Downloadable desktop backgrounds featuring favorite Heinz products
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Global brand advertisements and videos
A Look around Our Company
The Our Company section features a rich overview of Heinz, its heritage,
career opportunities and investor relations tools. Features include:
-
An interactive timeline that takes visitors on a virtual adventure
through Heinz’s history
-
A sampling of Heinz career paths and a tool to search for open
positions at Heinz
-
Employee video testimonials
-
Real-time Heinz stock updates and RSS feeds of financial news
Building a Sustainable Future
Sustainability is a key ingredient at Heinz. Visitors to the
Sustainability section of Heinz.com can learn about Heinz’s
sustainability goals and initiatives, including the HeinzSeed program,
which promotes sustainable agriculture in developing nations, and the
Heinz Micronutrient Campaign, aimed at combating global vitamin and
mineral deficiencies.
Heinz®
Ketchup Widget
Visitors to www.heinz.com can
download a Heinz®
Ketchup widget to “squeeze”
messages to their friends. Designed to post to a variety of social
networking sites, the Ketchup widget is a fun way for Heinz consumers to
interact with each other.
For additional information or to explore the site in its entirety,
please visit www.heinz.com.
sunKING Digital
Heinz partnered with sunKING Digital to develop and launch the new www.heinz.com
Web site. Headquartered in Pittsburgh, sunKING is a digital marketing
agency that specializes in offline, online and viral marketing, digital
advertising campaigns, Web sites and traditional advertising. The
company produces all of its work in-house. Writers, designers, planners,
filmmakers, researchers, artists and developers are all on staff to
develop digital solutions for its clients. For more information, please
visit www.sunKINGdigital.com.
SAFE HARBOR PROVISIONS FOR FORWARD-LOOKING STATEMENTS:
This press release and our other public pronouncements contain
forward-looking statements within the meaning of the “safe harbor”
provisions of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements are generally identified by the words “will,”
“expects,” “anticipates,” “believes,” “estimates” or similar expressions
and include our expectations as to future revenue growth, earnings,
capital expenditures and other spending, dividend policy, and planned
credit rating, as well as anticipated reductions in spending. These
forward-looking statements reflect management’s view of future events
and financial performance. These statements are subject to risks,
uncertainties, assumptions and other important factors, many of which
may be beyond Heinz’s control, and could cause actual results to differ
materially from those expressed or implied in these forward-looking
statements. Factors that could cause actual results to differ from such
statements include, but are not limited to:
-
sales, earnings, and volume growth,
-
general economic, political, and industry conditions, including those
that could impact consumer spending,
-
competitive conditions, which affect, among other things, customer
preferences and the pricing of products, production, and energy costs,
-
increases in the cost and restrictions on the availability of raw
materials, including agricultural commodities and packaging materials,
the ability to increase product prices in response, and the impact on
profitability,
-
the ability to identify and anticipate and respond through innovation
to consumer trends,
-
the need for product recalls,
-
the ability to maintain favorable supplier relationships,
-
currency valuations and interest rate fluctuations,
-
changes in credit ratings, leverage, and economic conditions and the
impact of these factors on the cost of borrowing and access to capital
markets,
-
our ability to effectuate our strategy, which includes our continued
evaluation of potential acquisition opportunities, including strategic
acquisitions, joint ventures, divestitures and other initiatives,
including our ability to identify, finance and complete these
initiatives, and our ability to realize anticipated benefits from them,
-
the ability to successfully complete cost reduction programs and
increase productivity,
-
the ability to effectively integrate acquired businesses, new product
and packaging innovations,
-
product mix,
-
the effectiveness of advertising, marketing, and promotional programs,
-
supply chain efficiency,
-
cash flow initiatives,
-
risks inherent in litigation, including tax litigation,
-
the ability to further penetrate and grow in international markets,
economic or political instability in those markets, particularly in
Venezuela, and the performance of business in hyperinflationary
environments,
-
changes in estimates in critical accounting judgments and changes in
laws and regulations, including tax laws,
-
the success of tax planning strategies,
-
the possibility of increased pension expense and contributions and
other people-related costs,
-
the potential adverse impact of natural disasters, such as flooding
and crop failures,
-
the ability to implement new information systems and potential
disruptions due to failures in information technology systems,
-
with regard to dividends, dividends must be declared by the Board of
Directors and will be subject to certain legal requirements being met
at the time of declaration, as well as our Board’s
view of our anticipated cash needs, and
-
other factors described in “Risk Factors” and “Cautionary Statement
Relevant to Forward-Looking Information” in the Company’s Form 10-K
for the fiscal year ended April 30, 2008.
The forward-looking statements are and will be based on management’s
then current views and assumptions regarding future events and speak
only as of their dates. The Company undertakes no obligation to publicly
update or revise any forward-looking statements, whether as a result of
new information, future events or otherwise, except as required by the
securities laws.
About Heinz
H. J. Heinz Company, offering “Good Food
Every Day” is one of the world’s
leading marketers and producers of healthy and convenient foods
specializing in ketchup, sauces, meals, soups, snacks and infant
nutrition. Heinz provides superior quality, taste and nutrition for all
eating occasions whether in the home, restaurants, the office or “on-the-go.”
Heinz is a global family of leading branded products, including Heinz®
Ketchup, sauces, soups, beans, pasta and infant foods (representing over
one third of Heinz’s total sales), Ore-Ida®
potato products, Weight Watchers® Smart Ones®
frozen entrees, Boston Market® meals, T.G.I.
Friday’s® frozen
snacks, and Plasmon® infant nutrition. Heinz
is famous for its iconic brands on five continents, showcased by Heinz®
Ketchup, The World’s Favorite Ketchup®.
More information on Heinz is available at www.heinz.com.
H. J. Heinz Company 412-456-5780 Nollen, 412-456-1048 |
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