HobNob Wines, at the Center of It All, at Star-Studded Celebrity Fashion Launch

    WHITE PLAINS, N.Y., Aug. 15 /EMWNews/ -- HobNob Wines, imported by

W.J. Deutsch & Sons, Ltd, (Deutsch) was exclusively featured at the launch

of celebrity Camila Alves' new Muxo line of premium handbags, benefitting

Stand Up To Cancer.



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    Launched at a star studded charity event in Los Angeles at the high end

Kitson Studio, Alves' Muxo handbags are hand crafted from the finest

Brazilian materials. HobNob, the new, approachable, sociable wine for those

looking to connect with each other, was the only wine served at this

celebrity packed event, where every detail, including the wine, was

selected to reflect the cutting edge style of the occasion. Attendees of

the event included Matthew McConaughey, Lance Armstrong, Cynthia Daniel,

Terri Seymour, Jake Weber, Samantha Harris, Perez Hilton, Aimee Carcia,

Christian Audigier, and Katie Chonacas, each of whom were given the HobNob

Guide to Social Mastery, a tongue in cheek guide to everything from wine

and food pairing to do's and don'ts on dating, as a gift.



    "We are thrilled that HobNob, whose mantra is 'at the center of it

all,' is becoming the wine of choice for celebrities around the country,

while supporting worthy causes such as cancer research. In this way HobNob

mirrors the philosophy of its growing Millennial fan base -- prioritizing

social networking and social consciousness simultaneously. We always see

increased traffic on our 'nobbing' social networking site

http://www.hobnobwines.com after these events, meaning that HobNob is bringing

likeminded, style conscious people together," said Nicolas Ronteix, Brand

Director for HobNob at Deutsch.



    HobNob is making a tradition of sponsoring social events that draw big

names for good causes. The launch of Muxo handbags for example raised money

for Stand Up To Cancer, a not for profit charity, by benefitting from the

auction of Alves' celebrity autographed handbags. In April of this year,

HobNob was also featured at Touched by A Star in Michigan, another star

studded affair benefitting cancer research. "We're getting more and more

requests for HobNob by the event organizers to the A-listers," confides

Ronteix, "So we're prioritizing those events that benefit the most worthy

causes."



    The target consumer for HobNob has found a wine with a conscience, and

has taken not only the causes, but the wines on board as well.

    About W.J. Deutsch: W.J. Deutsch & Sons was founded in 1981 by

Chairman, Bill Deutsch, to market quality wines produced by prestigious

families from major wine regions of the world. Deutsch's wines are sold to

the trade with well-planned marketing support and offered to U.S. consumers

at fair market prices. Today the company is renowned for its brand building

prowess and ability to identify and fill consumer niches within the wine

category. They have built numerous category leaders including: the #1

selling brand in the US, the #1 imported brand in the US, the #1 Australian

brand in the US, and the #1 French brand in the US. Bill's son Peter

Deutsch is CEO; thus two generations of the Deutsch family work side by

side in their continuous quest to build strong brands and relationships

throughout the wine industry.



    The W.J. Deutsch & Sons portfolio of award-winning wines includes from:

Australia; [yellow tail], [yellow tail] The Reserve, [yellow tail]

Sparkling, California; Atlas Peak, Buena Vista Carneros, Esser Vineyards,

Gary Farrell Vineyards and Winery, Geyser Peak, XYZin, Kunde Estate,

France; Andre Lurton, Georges Duboeuf, HobNob Vineyards, J. Vidal Fleury,

Pierre Sparr, Sauvion et Fils, Idaho; Ste Chapelle, Italy; Barone Fini,

Castello di Monastero, Coldisole, Poggio alle Sughere, Lionello Marchese,

Villa Pozzi, New Zealand; The Crossings, Portugal; Quinta Do Vale Meao,

Washington; Columbia Winery, Covey Run. For additional information about

W.J. Deutsch & Sons please visit the company's Web site at wjdeutsch.com.