IBM Helps People Stay Connected With New Software and Services for Mobile Devices

Mobility@Work Consulting Service for Telecommuting

ARMONK, NY–(EMWNews – August 8, 2008) – IBM (NYSE: IBM) today announced new software and

services for mobile

devices that closely mimic desktop features formerly found only on the

PC. Designed for both business users and consumers, the new offerings can

help individuals make better business decisions faster, while connecting

friends, work colleagues and teams beyond what has been available in the PC

era.

According to a recent report from IBM’s Institute

for Business Value, the number of mobile Internet users worldwide is

projected to approach 1 billion, a 191 percent increase from 2006 and a

compound annual growth rate of 24 percent. Also, 67 percent of all workers

today use mobile and wireless computing.

To capture this market demand, IBM is combining its software, services and

research expertise to develop new mobile products and services. The new

software includes products with business intelligence, collaboration,

social networking and business performance capabilities. In addition, IBM

is providing developers with new tools to make existing software

applications run on mobile devices. IBM’s software is built on open

standards so it can be used with most mobile platforms including

BlackBerry®, iPhone®, Windows Mobile®, and Symbian.

New Mobile Consulting Services

IBM is announcing new business consulting services to help companies manage

a mobile work environment. Called Mobility@Work, the consulting and

implementation services can help employers increase productivity by as much

as 30 percent and cut real estate costs, the second largest corporate

expense after salaries and benefits. Mobility@Work helps increase the

flexibility, efficiency, resiliency and employee satisfaction of companies

by providing a mobile work environment that allows employees to collaborate

across business and geographic boundaries while providing secure access to

applications and connections to colleagues.

Automating services capabilities is a critical part of IBM’s strategy. The

strategy includes analytical software developed in IBM Research coupled

with high-value consulting services to help organizations in different

industries get up and running faster with tested methods to more quickly

align resources to market conditions.

Using a combination of the new software and services, employees and

executives on the go can have an instant view of how their business is

performing, either at a company-wide or a very detailed business process

level, depending on the person’s role within the enterprise. Using

collaboration software, that information can then be shared across a team

and action can be taken, all using a mobile device.

For example, the vice president of a major retailer can use a mobile device

to get a real-time view of the company’s sales and corresponding inventory

in a simple, single-screen graphic. A salesperson for the same company can

view the current status for a specific customer or supplier. Both employees

can exchange data and make buying or selling decisions on the go. The

information provided on the person’s mobile device is based on parameters

established by the employee using easy to use, drag and drop tools.

Combined with business event processing software from IBM, companies can

identify patterns and establish connections between events and then

initiate a trigger when a trend emerges. A business event represents a

slice of time, down to the millisecond, and could be something like a stock

trade or online purchase. The role of event processing is becoming

increasingly important because it enables companies of all sizes and

industries to analyze and respond to minute market changes based on

information being collected from millions of mobile devices.

To keep up with this exploding demand for new and more powerful mobile

applications, IBM is taking advantage of recent advances in cloud

computing, a paradigm in which tasks are assigned to a combination of

connections, software and services accessed over a network. Using any type

of device like an iPhone, BlackBerry or laptop, users can reach into the

cloud for resources as they need them. Cloud computing allows users and

companies to pay for and use the services and storage that they need, when

they need them and, as wireless broadband connection options grow, where

they need them.

“The mobile Web presents one of the largest emerging market opportunities

we’ve seen in a decade as billions of people look to access a wide range of

services both for business and personal use,” said Drew Clark, director of

strategy, IBM Venture Capital Group. “Utilizing software assets from IBM

Research combined with our services offerings provides unique opportunities

to help companies quickly adapt to the mobile environment.”

The new IBM mobile software products include:

IBM Rational Business Developer is software that helps developers create

Web 2.0-style applications in IBM’s newest business language, Enterprise

Generation Language (EGL), to run on a mainframe or mobile devices. EGL

makes it easy for developers to build new applications, like mobile web

applications, or extend existing applications without having to be familiar

with the underlying middleware or platform technologies. Currently, the

Web 2.0 support for IBM Rational Business Developer is available as an IBM

alphaWorks project.

IBM Rational Host

Access Transformation Services (HATS) is software that helps developers

transform green screen applications into a mobile user interface and web

services allowing end-users to access mainframe applications from a mobile

phone, PDA or other remote mobile device in a highly secure manner. For

example, an insurance adjuster can access claim details while on the road

when, previously this data resided in a terminal-based application.

WebSphere

Business Monitor is business activity monitoring software that allows

users to measure business process performance, monitor ongoing and

completed processes, and report on business operations. It provides

real-time information on customizable business dashboards to identify

business problems, correct exceptions and change processes to increase

business competitiveness by improving process efficiencies. Business users

can personalize their role-based, secure dashboards to view the key

performance indicators, metrics and report that are important to their role

— without involving IT. They can receive immediate notification alerts and

take appropriate actions. Detailed reports are provided for more in-depth

analysis. The ability to closely monitor key business performance metrics

enables people to continuously drive improvement. WebSphere Business

Monitor is now available on BlackBerry devices and will be available on

iPhone in the fourth quarter of 2008.

These new products build on IBM’s existing mobile software offerings

including IBM Cognos 8 Go! Mobile which provides users with access to

timely, secure, and personalized information on their mobile devices and

operating systems, including BlackBerry, Windows Mobile and Symbian S60 wireless. The software let users

view and interact with business intelligence (BI) content on these devices

to increase their productivity and improve their decision-making when

working remotely by accessing operational and strategic information about

customer orders, product performance, and more.

Tivoli provides the

Service Management software that is a key foundational element for managing

the delivery of mobile based business services. This includes the full

range of capabilities that allow for the management of the entire mobile

network backbone, including the mobile network, mobile devices, as well as

mobile based services. A combination of Tivoli Netcool/OMNIbus, Tivoli

Monitoring, Tivoli Network Assure and Tivoli Storage Manager with the

capabilities of Cognos Go! Mobile, for example, provides the ability to

create a mobile “executive dashboard” reporting on key management data

about a mobile based service, providing responsible executives the data and

backbone alerts, where and when they want them and on any device they want

to receive them on.

Providing this level of information on a mobile device, combined with

external sources like weather, maps and stock market data is made possible

through the use of IBM’s mashup technologies and service oriented architecture

(SOA). Using SOA and open standards, businesses can obtain this simple,

enterprise-wide view since systems, business processes and people are

linked together.

IBM’s Mobile Web Expertise

The new software has been created based on IBM’s extensive research and

investment in the development of mobile web products and services. IBM’s India

Research Lab specializes in mobile web research and the new software

has been developed through collaboration with IBM mobile web experts in

China, India and Japan where the markets are much more mature than the

United States and other geographies. In addition, 40 percent of IBM’s

workforce is mobile and has provided a strong testing ground for mobile web

projects.

Many leading telecommunications providers, including AT&T, Bharti, China

Telecom, Sprint and Virgin Mobile, are using IBM software to improve the

quality of service and to offer its customers new and exciting services.

Many of these telecommunications services are built by IBM and based on

IBM’s SOA expertise. IBM’s extensive experience and leadership around

autonomic computing has also played a significant role in the development

of the new software as the data shared with and constantly gathered by the

millions of mobile devices trigger automatic responses based on trends and

real-time information gathering.

Note to Editors: Broadcast-quality b-roll showing the new mobile software

and services and interview clips with IBM executives are available for

download by registered journalists at http://www.thenewsmarket.com/ibm.

Note to Bloggers: Images and video are available for download by registered

bloggers at www.thenewsmarket.com/videocafe

To see additional video and more information about the new IBM software and

services for mobile devices, go to: www.ibm.com/press/mobileweb

For further information about IBM, visit www.ibm.com/software

Contact: Matt Berry IBM Software Group (914) 766-1715 [email protected] Jan Walbridge IBM Global Business Services 203-430-9874 [email protected]