Journey to the Center of the Earth Wins on RealD 3D Screens: RealD 3D Brings in 55% of Estimated $21.02M Weekend

3D Screens over 3.7X Revenue of 2D Screens

LOS ANGELES–(EMWNews)–RealD 3D, the world’s leading 3D experience,

brought in 55% of the total box office for Warner Bros. Pictures/New

Line Cinema’s Journey to the Center of the

Earth, which earned an estimated $21.02M in its opening

weekend.

“We are ecstatic with the performance of Journey

to the Center of the Earth in 3D. The success of this film is

propelling 3D to new heights and RealD has been a great partner and once

again proven its power at the box office,”

said Dan Fellman, President of Warner Bros. Distribution.

Michael Lewis, CEO RealD said, “This is a

fantastic success for our colleagues at Warner Bros. and for our

exhibitor partners with RealD 3D theaters. Journey to the Center of

the Earth in RealD 3D took in an amazing and unprecedented 3.7 times

the revenue of the 2D screens. It’s clear that

audiences sought out the premium RealD 3D experience to enjoy this great

summer movie. With over 5,500 RealD 3D screens committed to be installed

in approximately the next two years, RealD has quickly established

itself as a force in contemporary filmmaking and exhibition.”

About RealD 3D

RealD 3D is the global leader in 3D, bringing the most advanced digital

3D experience to cinemas worldwide. RealD’s next-generation technology,

deployed across the world’s largest 3D platform in 25 countries,

provides a stunningly realistic and immersive experience beyond the

usual concepts of 3D cinema. The impact of 3D upon today’s moviemaking

has been compared to the advent of color film when once there was only

black and white. Beyond cinema, RealD 3D is the worldwide inventor of

and pioneer in key stereoscopic technologies, with thirty years of

scientific development behind its systems. Organizations such as NASA,

Pfizer, BMW, Boeing, and more use RealD’s

mission-critical 3D visualization technologies. RealD was named to Fast

Company’s “Fast 50”

list of Most Innovative Companies in 2008. For more information, visit www.reald.com.

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