JUSTUS BOYZ Too Sexy for CBS

CBS Super Screen Airs Alternate Underwear Ad

NEW YORK, NY–(EMWNews – August 20, 2008) – CBS Network was all set to air The Justus

Clothing Company’s sexy JUSTUS

BOYZ underwear ad on its CBS Super Screen in the heart of New York

City’s Times Square District, but pulled the spot at the last minute for

being “too sexy.” The ad was scheduled to debut on August 11th in

conjunction with CBS coverage of “America’s Greatest Athletes” and the 2008

Summer Games in Beijing, China.

The ads were to display giant-sized versions of the sexy JUSTUS BOYZ models

adorned in their JUSTUS BOYZ underwear. Said Justus Clothing co-owner Phil

Elam, “Everything was set and ready to go and then at the last minute CBS

pulled the spot over concerns of showing too much skin.” A new tamer

version of the spot was produced and began airing Tuesday, August 19th.

Click here to view both

versions.

“When the ad was pulled, it was back to the drawing board. We still needed

to show the Justus Boyz underwear, but had to be more creative,” says

Michael Cain, VP of Operations at Neutron Media, CBS’ supplier of

advertising content for its Super Screen. Phil continues, “We were still up

to the challenge even though we couldn’t show a guy in his skivvies for an

underwear ad. Fortunately, the guys are so hot the new spot still gets the

job done.”

CBS did not provide an official statement regarding their decision. “It

just goes to show how careful CBS has become [since the infamous Janet

Jackson / Justin Timberlake wardrobe malfunction during the 2004 Super Bowl

Half Time Show produced by MTV.] The government clamped down so hard on

them we can’t blame CBS for being so cautious,” added Justus co-owner

Michael Boila.

The CBS Super Screen is located under the giant CBS Network classic “Eye”

logo on the Loews building directly across from the nations’ busiest bus

terminal. According to Neutron Media, 1,500,000 million people pass this

location daily.

Said Neutron Media’s Director of Sales, Clement Charles, “The JUSTUS BOYZ

all-American, masculine image is a natural fit for our athletic coverage.

We became aware of JUSTUS BOYZ because of their unique print advertising

campaign which features athletic guys in their underwear. There was one ad

in particular showing an incredibly fit guy holding himself straight out

parallel to the ground on a swinging gate to a corral…it didn’t seem

possible, but it turns out model Chris Whitlow was goofing around while the

crew was preparing for another shot and stunned everyone at the photo shoot

with his athletic abilities.”

About THE JUSTUS CLOTHING COMPANY

The Justus Clothing Company is a privately owned Michigan-based

corporation. The company debuted its JUSTUS BOYZ and JUSTUS GIRLZ clothing

lines in 2003. The company began by selling its clothes through its

websites, www.justusgirlz.com and www.justusboyz.com (each website ending

with a “Z”) and specialty store locations in Michigan, Illinois, Texas and

California. Currently the line is carried in hundreds of stores across the

United States as well as in select stores in France, England, Spain,

Australia, Switzerland, Canada and other countries.

The core of The Justus Clothing Company business is their JUSTUS BOYZ

underwear line. The company is planning a major re-launch of its JUSTUS

GIRLZ line in 2009.