Business News

Kmart to Unveil New Jaclyn Smith Home Collection

2008-08-20 09:00:00

 Celebrity Partnership to Extend Beyond Apparel to Enhance Kmart as a Soft

                              Home Destination



    HOFFMAN ESTATES, Ill., Aug. 20 /EMWNews/ -- Combining elegance and

sophistication with contemporary materials and modern design, Jaclyn Smith

is set to debut a new line of bed and bath fashions at Kmart. The

nationwide retailer announced today that its successful, 20-year

partnership with Jaclyn Smith will now include the Jaclyn Smith Home

Collection, available in stores and online beginning September 9. As the

perfect complement to the already successful Jaclyn Smith apparel line, the

Jaclyn Smith Home Collection will embody a fresh, simple, modern look while

still maintaining the timeless beauty and quality that have long been

trademarks of the Jaclyn Smith brand.



    One of the first celebrities to ever partner with a mass retailer,

Jaclyn Smith distinguished herself in fashion by helping customers express

a personal sense of style at affordable prices. Echoing that longstanding

commitment in apparel, Jaclyn's home line will build on three of her

signatures: impeccable taste; unquestionable standards; and a reputation

for uncompromising attention to detail.



    "My new home collection offers an easy way to make a great impression

-- time after time, all at a sensible price," said Jaclyn Smith. "I love to

see people live beautifully, an ideal that has nothing to do with money.

Living beautifully is about comfort and style. Kmart allows me to make that

possible for my customers."



    Since fall 2007, Kmart has re-focused efforts on expanding its soft

home offerings to establish itself as the quality, style and value leader

in the home decor marketplace. The Jaclyn Smith Home Collection line in

both Traditional and Today styles joins a large portfolio of existing soft

home products as well as the newly launched Cannon line. It is just one of

many new merchandise roll-out options customers will enjoy over the next

two years.



    "The debut of the new Jaclyn Smith Home Collection marks an exciting

time at Kmart," said Doug Wurl, VP/GMM of Home Fashions at Sears Holdings.

"Introducing this new brand for the home allows us to bring the outstanding

values in traditional and transitional lifestyle products that our

customers have been asking for."



    The fall collection will feature four bedding ensembles with

coordinating bath in patterns named Spring Shadows, Willow, Tribeca, and

Gridlock. To view images of the line, please visit our media site at

SearsMedia.com:

http://www.searsmedia.com/tools/gallery/jaclyn_smith_home.jsp



    ABOUT KMART



    Kmart, a wholly owned subsidiary of Sears Holdings Corporation (Nasdaq:

SHLD), is a mass merchandising company that offers customers quality

products through a portfolio of exclusive brands that include Jaclyn Smith,

Joe Boxer, Martha Stewart Everyday and Route 66. For more information visit

the company's website at http://www.kmart.com or the Sears Holdings Corporation

website at http://www.searsholdings.com.





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