2008-07-17 07:58:00
Increased Gnat Population in Flooded Regions Drives Residents to Try
Unusual Remedies
EAST LONGMEADOW, Mass.–(EMWNews)–The deluge of rain and flooding in various parts of the country,
particularly in the Midwest, has created major devastation on many
levels for residents of the hardest hit areas, particularly in Iowa. But
as clean-up continues, a major nuisance has been swarming: gnats. These
insects multiply as a result of the increased wetness and standing pools
of water, causing misery for those who are outdoors with their swarming
and itchy, painful bites.
Getting rid of standing water (such as that collected in empty plant
pots, tire swings or buckets) and using insect repellents are some ways
to keep these swarming bugs away. However, the phones are ringing at
W.F. Young, Inc., the marketers of Absorbine Jr. Pain Relieving Liquid,
a product with a loyal following amongst those who suffer from all sorts
of aches and pains. It seems that many people are using Absorbine Jr. as
a way to keep the gnats away – and the
word-of-mouth message is spreading. This phenomenon has taken the
116-year-old company by surprise, as Absorbine Jr. is not labeled for
this type of use.
“We’re receiving
calls and emails that Absorbine Jr. is flying off store shelves in these
flood-ravaged areas with store personnel reporting to us that people are
using it as an effective way to keep the biting gnats at bay,”
says Robert J. Wallace, vice president of sales and marketing at W.F.
Young, Inc. “We do not market this product or
make any claims that the product helps in this way, but it has become
such a word-of-mouth phenomenon that stores in the area are ordering
hundreds of extra bottles for desperate residents of their communities.”
Why might a product known for its pain-reducing qualities work for
controlling insects, such as gnats?
Wallace says some of the ingredients in Absorbine Jr., including the
combination of natural menthol, absinthium oil and wormwood oil, amongst
other herbal ingredients, give the product a pungent scent, which
appears to be a winning combination for warding off the pesky gnats.
Susan Shinn-Bussell, general merchandise/drug manager at the Schnucks
supermarket in Bettendorf, Iowa, says, “After
watching Absorbine Jr. fly off the shelves, I decided to try it myself
and was amazed. I don’t know what makes the
product so effective, but the swarming gnats left me alone.”
To further help Iowans, W.F. Young will be donating 1,200 bottles of
Absorbine Jr. to the Central Iowa Chapter of the American Red Cross. As
the State Coordinating Chapter for Disaster Relief, they will distribute
the product to families and relief workers statewide.
For more information, visit www.absorbinejr.com.
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