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Lacey Caldwell Joins the Connect2 Communications Team Connect2 Communications Adds Industry and Management Expertise to Their Steadily Growing Public Relations Firm

SOURCE:

Connect2 Communications

2008-04-07 06:39:00

Lacey Caldwell Joins the Connect2 Communications Team

Connect2 Communications Adds Industry and Management Expertise to Their Steadily Growing Public Relations Firm

WAKE FOREST, NC–( EMWNews – April 7, 2008) – Connect2 Communications, a firm

specializing in targeted technology public relations, today announced the

addition of Lacey Caldwell to their public relations team. Caldwell will

serve as an Account Director with the primary responsibility of driving

client public relations and marketing programs that translate corporate

core-values and goals into executable communications plans — a keystone at

Connect2 Communications. These programs span a wide variety of

telecommunications markets including IMS, VoIP, fixed-mobile convergence,

enterprise mobility solutions and service delivery platforms.

Since the start of her career, Caldwell has managed marketing, education,

public relations and business development programs for some of the biggest

names in the telecommunications industry. Caldwell served as a Conference

Development and Marketing Consultant for NXTcomm, LLC, producer of one of

the largest communications industry tradeshows, and as Director of Content

and Education for the Telecommunications Industry Association (TIA). In

these positions, she worked to make a name for TIA and their events within

industry-leading companies such as Alcatel-Lucent, AT&T, Cisco Systems,

Motorola, Tellabs and Verizon.

“Lacey brings a wealth of experience in both public relations and the

telecom industry that makes her an excellent fit with Connect2

Communications,” said Richard Williams, Principal of Connect2

Communications. “She understands the role that public relations plays in

helping a company meet their sales and corporate goals, and has

demonstrated that with the successful programs she has managed in the

industry.”

Since receiving her B.A. from the University of California Santa Cruz, and

her M.B.A. from the University of Maryland, Caldwell has worked to

fine-tune her public relations and marketing expertise in the telecom

industry. Aside from her work with NXTcomm LLC and the TIA, Caldwell has

also spent time with Warren Communications news, TeleStrategies Inc.,

TeleManagement Forum and SmartMark Communications. During her tenure at

these organizations, Caldwell successfully spearheaded multiple

industry-wide events and programs, and developed and managed several key

marketing programs — some resulting in an 88% increase in revenue.

“This is an exciting time for Connect2 Communications. The firm is growing

not only in their client base, but in the services they offer,” said

Caldwell. “I look forward to using my experiences to not only add to their

ability to create strategic messaging campaigns, but to also help bring new

opportunities to fruition.”

About Connect2 Communications

Founded in 2003, Connect2 Communications is a full-service agency

specializing in providing public relations and marketing support to a broad

range of technology companies. The agency has developed a highly successful

track record building programs tailored for individual clients that

articulate key value propositions to constituent audiences. Whether a

high-tech firm is ready to go to market with its first product, or an

established market player seeking continued expansion, Connect2

Communications’ professionals provide the creativity, experience and

commitment to significantly accelerate clients’ business growth. Connect2

Communications serves global clients from its base office in Wake Forest,

NC. For more information visit www.connect2comm.com.

Contact:
Joyce Wady
Connect2 Communications
1 (919) 554-3532 x2

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