Leading Online Advertising Firms Select Sun Microsystems’ MySQL Database to Help Power Their Business : Gorilla Nation Media and Other Leading Vendors Rely on Sun’s Open, Scalable Database

SANTA CLARA, Calif. (EMWNews) August 13, 2008 —

Sun Microsystems, Inc. (NASDAQ:JAVA) today announced that leading online

advertising representation firm Gorilla Nation Media has selected a

MySQL Enterprise(TM) database subscription to help power its business

intelligence platform. With more than 66 million unique visitors per

month, Gorilla Nation turned to Sun to help support the exponential

growth of its business by improving performance and lowering costs.

MySQL(TM), the world’s most popular open source database, is available

for download at http://www.mysql.com.

“Leading online ad platforms such as Google, Gorilla Nation, ValueClick

and Yahoo have all employed MySQL to help cost-effectively develop and

sustain their data-intensive technology infrastructure,” said Zack

Urlocker, vice-president of products, Database Group, Sun Microsystems.

“These blue-chip ad vendors highlight the innovation and business growth

that is possible when powering today’s Web economy.”

Recognized by Deloitte Technology as one of the fastest 500 growing

companies in America, Gorilla Nation exclusively handles media sales for

more than 500 high traffic websites. The company opted to build a

business intelligence platform on MySQL that manages more than one

terabyte of data and provides vital real-time traffic and advertising

campaign performance information. This data is then used to help

advertisers determine how to reach a specific age and income demographic

and best spend their advertising budget. Gorilla Nation also relies on

MySQL to capture all transactions and clickstream data required for

invoicing and billing.

“Gorilla Nation has experienced huge growth in recent years and

subsequently we needed strong database technology that we could operate

quickly and efficiently without paying the huge upfront licensing costs

required by proprietary software,” said Alex Godelman, VP, Technology,

Gorilla Nation. “MySQL Enterprise has delivered outstanding performance

— allowing us to scale efficiently as more and more publishers and

advertisers have begun to use our service.”

Gorilla Nation selected MySQL Enterprise to provide full support for its

critical database applications. MySQL Enterprise is a comprehensive

subscription, consisting of production-tested software, proactive

monitoring tools, and premium support services. More information is

available at http://www.mysql.com/enterprise.

About Sun’s MySQL Database

MySQL is the most popular open source database software in the world.

Many of the world’s largest and fastest-growing organizations use MySQL

to save time and money powering their high-volume Web sites, critical

business systems, and packaged software. At www.mysql.com,

Sun provides corporate users with commercial subscriptions and services,

and actively supports the large MySQL open source developer community.

About Gorilla Nation

Gorilla Nation (www.gorillanation.com)

is the world’s largest online ad sales rep firm. The company exclusively

represents the online ad inventory of over 500 leading midtail web

publishers, and sells integrated media and promotional programs to

Fortune 500 brand advertisers. Working closely with its web publisher

partners, GN’s expertise within 35 select vertical markets provides

advertising clients the ability to build high impact, rich media

programs across one or more properties to provide superior audience

reach. The company is committed to delivering integrated creative media

programs, from concept through execution, and exceptional customer

service. Founded in 2001, the company is headquartered in Los Angeles

with offices in New York, Chicago, San Francisco, Toronto and London.

About Sun Microsystems

Sun Microsystems develops the technologies that power the global

marketplace. Guided by a singular vision — “The Network is the

Computer” — Sun drives network participation through shared innovation,

community development and open source leadership. Sun can be found in

more than 100 countries and on the Web at http://sun.com.

Sun, Sun Microsystems, the Sun logo, Java, MySQL, MySQL Enterprise, and

The Network Is the Computer are trademarks or registered trademarks of

Sun Microsystems, Inc. or its subsidiaries in the United States and

other countries.