New CEO, $6 Million in Funding and Fresh Name Fuel Company Vision and Growth in Community Supply Chain Management (C-SCM) for Virtual Manufacturers

REDWOOD CITY, CA–(EMWNews – July 22, 2008) – Mitrix, Inc. today made a series of

announcements reinforcing its commitment to drive the new market for

on-demand Community Supply Chain Management (C-SCM) solutions for virtual

manufacturers. Mitrix changed its name to Amitive, effective immediately, and is

led by former SAP and i2 executive Amar Singh who joined last year as

president and Chief Executive Officer. Amitive also announced a $6 million

extension of its A-round funding by CMEA Ventures and Logispring. The

funding, which extends the $10 million invested in August 2006, supports

Amitive’s commitment to deliver a new breed of SCM solutions through

expanded sales, marketing and product development efforts.

According to an upcoming AMR Research report, the SCM market is estimated

at $6.455 billion (The Supply Chain Management Market Sizing Report:

2007-2012, August 2008).

A 17-year industry veteran, Mr. Singh joined Amitive with a full range of

supply chain management expertise, including executive leadership positions

at SAP and i2, as well as real-world supply chain management experience at

Procter & Gamble, Warner Lambert, and Bain & Company.

“There is a major functionality gap in traditional SCM solutions, which

were designed for manufacturing-centric companies focused on optimizing

manufacturing asset utilization. Today’s virtual manufacturers outsource

their manufacturing, and therefore must orchestrate a complex community of

supply and manufacturing partners, while also keeping innovation and

customer satisfaction front and center,” said Amar Singh, president and

CEO, Amitive. “By providing customers with a practical, purpose-built,

on-demand solution for this reality, Amitive is the only vendor delivering

on a completely new vision for supply chain excellence.”

Prior to Amitive, Mr. Singh was a senior vice president at SAP, where he

led global engineering for SAP’s entire SCM, Product Lifecycle and

Manufacturing solutions, managed the global product management organization

for SCM, and served as the general manager of the RFID business unit. Mr.

Singh was the founder and CEO of Simplexis, a SCM software company for the

public sector. He graduated with a Mechanical Engineering degree from

University of Ilorin, Nigeria, earned a Masters in Operations Research from

University of Waterloo, Canada, and completed an MBA at the Harvard

Business School.

“With deep experience in all facets of the supply chain, Mr. Singh has not

only led product development for global leaders in SCM software, but he has

also walked in his customers’ shoes,” said Jim Watson, Chairman of the

Board of Amitive, and co-lead investor for CMEA. “As the market further

progresses from manufacturing-centric to virtual manufacturing, we are

confident in Mr. Singh’s ability to continue the company’s strong momentum

in the industry, and deliver on the vision of a new breed of

community-based supply chain management solutions.”

Amitive is pioneering a new class of software purpose-built for C-SCM. The

Amitive suite is the only Software as a Service (SaaS) application designed

specifically for today’s virtual manufacturers within the new

community-focused SCM model. Amitive unifies cross-community business

processes within a single, on-demand application, enabling supply chain

professionals to collaborate with trading partners to plan, source,

inventory and fulfill products — and manage the risk inherent in these

processes — across the entire trading community.

Additional Quotes

--  "Amitive is the first company to deliver a new approach to supply

    chain management for the growing realm of virtual manufacturers. Brand

    owners can now shed their 'management-by-spreadsheet' band-aid and quickly

    realize the advantages they've sought by focusing on brand and product

    management and outsourcing manufacturing," said Padman Ramankutty, Amitive

    Board Member and Partner, Intrigo Systems, LLC.

    

--  "Brand owners have shifted their business model from in-house

    manufacturing to virtual manufacturing. The story that everyone has missed,

    however, is that supporting supply chain management technology hasn't kept

    up. Amitive has smartly put their finger on the problem and is the first

    solution to fill this gap, enabling companies with community supply chain

    management," said Frans van Schaik, Amitive Board Member and Managing

    Partner, Logispring -- the lead investor in Amitive.

    

About CMEA Ventures

CMEA Ventures is a venture capital firm focused on life sciences, high

technology and energy & materials investments. CMEA believes that the most

successful venture backed companies are science focused with experienced

teams intent on winning. As a result, CMEA’s portfolio companies typically

have cutting edge and highly differentiated technology at their core, with

founding teams of the highest caliber. CMEA invests in both early and late

stage ventures, and has a strong network of corporate, investment and

entrepreneurial relationships that it leverages on behalf of its portfolio

companies. The firm currently manages six funds representing investments in

excess of $1 billion. CMEA has been an early stage investor in many leading

Silicon Valley high technology companies, including Entropic (ENTR),

Flextronics (FLEX), Magma (LAVA), Maxygen (MAXY), Monogram Biosciences

(MGRM), Silicon Spice (BRCM), Symyx (SMMX), and Syrrx (purchased by

Takeda.) CMEA Ventures was founded in 1989 and maintains offices in San

Francisco and Menlo Park. CMEA’s partners and associates have extensive

science, engineering and operational backgrounds that particularly suit

CMEA’s focus on technology and teams — an effective differentiator for

entrepreneurs and venture investment partners who dare to change the world,

one great company at a time. For more information, visit

www.cmeaventures.com.

About Logispring

Logispring is a venture capital firm with a “balanced portfolio” strategy

focused on building businesses for global supply networks (industrial

processes, logistics, manufacturing). The firm has a transatlantic

portfolio, and is gradually expanding into other parts of the world. The

key ingredients of Logispring’s strategy, and the drivers of the firm’s

success, are its focus on supply networks, its international scope, and the

quality and passion of its team. For more information, visit

http://www.logispring.com.

About Amitive

Amitive is the pioneer of “Community Supply Chain Management” software,

which provides virtual manufacturing companies with on-demand, continuous

synchronization of supply and demand across a broad, disperse supply chain

community. Unlike traditional SCM solutions which optimize against hard

manufacturing constraints, Amitive unifies business processes on a single

application, enabling supply chain professionals to collaborate with

trading partners in real-time and gain end-to-end visibility across the

entire trading community. Amitive helps customers to lower inventory and

capital requirements, manage business risk, boost product velocity and

enhance customer service levels. Visit www.amitive.com for more

information.

All products mentioned in the release are trademarks or registered

trademarks of Amitive. All other trademarks, trade names, and/or product

names are used solely for the purpose of identification and are the

property of their respective owners.