LAS VEGAS, NV–( EMWNews – April 1, 2008) – CTIA Wireless 2008 — Motive, Inc.

(PINKSHEETS: MOTV), a leading provider of service management software for

broadband and mobile data services, and Red Bend Software, the market

leader in Mobile Software Management, today announced interoperability

between the two companies’ solutions, enabling service providers to improve

the profit potential of their mobile and converged service offerings.

As new mobile devices enter the market, new services are introduced,

presenting exciting opportunities for consumers and increased management

challenges for operators. Among the challenges, providers must be able to

roll out and provision new services, diagnose and repair problems, and

consistently manage services across a range of devices, applications,

operating systems and networks — without jeopardizing the quality of the

subscriber experience.

To address these challenges, Motive and Red Bend have collaborated to

ensure interoperability between their respective service and software

management solutions, giving operators end-to-end visibility and control

over the entire mobile service delivery chain — from the consumer device

to the back-office and network core.

Motive has verified interoperability between its Mobile Service Management

solution and Red Bend’s vCurrent® Mobile and vDirect Mobile™ client

software, establishing a standards-based reference design for the

activation, provisioning, configuration and ongoing management of

revenue-generating services. Interoperability was achieved using Open

Mobile Alliance (OMA) standards such as Device Management (DM) 1.2 and the

Firmware Update Management Object (FUMO) 1.0 enabler.

“With Red Bend’s client software deployed on over 255 million mobile

devices worldwide, we are committed to ensuring interoperability of our

FOTA and device management software with standards-compliant server

solutions,” said Richard Kinder, vice president of technology at Red Bend

Software. “By working with Motive, we can offer a standardized interface

between an operator’s management systems and applications, and the end-user

mobile device. This will enable seamless provisioning and simplified

management of a wide range of subscriber services as the worlds of fixed

and mobile services converge.”

Red Bend’s vCurrent Mobile enables manufacturers to create firmware updates

for mobile devices and for operators and OEMs to deploy and install the

updated firmware over-the-air (FOTA). Red Bend’s vDirect Mobile allows

remote configuration, provisioning and updating of mobile phones and

wireless devices over the air. In a recent study, Ovum, a leading

independent market research firm, named Red Bend the FOTA market share

leader, powering 49 percent of all new FOTA-enabled mobile phones.

“The more pervasive mobile services and devices become, the greater the

expectations of consumers with regard to how easy they should be to

purchase, use and maintain,” said Neil Dholakia, Chief Technology Officer

at Motive. “Our collaboration with Red Bend enables providers to improve

the profit potential of their mobile and converged services while

delivering a consistently high-quality experience to subscribers.”

Motive’s Mobile Service Management products are built on a standards-based

platform that enables providers to provision, manage and support a variety

of mobile and converged services. Leveraging automated, self-service and

assisted-support capabilities, Motive helps operators scale the delivery

and management of mobile and rich media services to millions of end-user

devices.

To learn more, visit Red Bend at CTIA Wireless 2008 in meeting room MR-643,

Hall C5.

About Motive, Inc.

Motive provides service management software for broadband and mobile data

services. Motive’s software is helping wireline, wireless, cable and

satellite operators worldwide deliver a new generation of IP-based services

that seamlessly integrate voice, video and data into a single, connected

experience. With Motive, operators can leverage one service management

platform to automate and remotely manage key customer touch points

throughout the service lifecycle, across multiple services, networks and

devices. The result is a consistent, unified experience for both customers

and service providers that increases revenues from new and converged

services, reduces fulfillment and support costs, and drives greater

customer satisfaction and loyalty.

About Red Bend Software

Red Bend Software helps mobile phone manufacturers and network operators to

accelerate the adoption of new services and features, respond rapidly to

customer needs, and reduce support costs through mobile software management

solutions. LG Electronics, Motorola, NEC, Sharp, Sony Ericsson and other

large handset manufacturers use Red Bend’s firmware over-the-air (FOTA)

mobile client software to quickly and reliably deliver compact firmware

updates to more than 255 million mobile phones in the hands of consumers.

Founded in 1999, Red Bend Software is a privately held, venture

capital-financed company with offices in China, Israel, Japan, Korea, the

U.K and the U.S. More information is available at www.redbend.com.