New Duracell Mini Chargers Offer Colorful Convenience for on-the-go Device- Lovers

2008-07-15 10:00:00

    BETHEL, Conn., July 15, 2008 /EMWNews/ -- Duracell today announced

the introduction of four new colorful additions to its portable power

portfolio. Hot pink, electric blue, lime green and jet black break the

traditional look of charging devices to provide the latest shades of the

Duracell Mini Charger. Designed to meet the needs of gadget-lovers seeking

value with their power, the new Mini Charger is ready for action because

it's packed along with Pre-Charged Rechargeable batteries, nickel metal

hydride (NiMH) cells that come fully charged.



    The new Mini Charger lineup marks the first time Duracell has offered

products in a variety of colors, specially designed to complement the

hottest devices on the market requiring power at-the ready.



    "The new Mini Charger marries personalization with portable power,"

said Rick June, Duracell's vice president of marketing. "Consumers tell us

they want choices that will let them make a statement with their gear, so

we are pleased to offer personalized color options to match the portable

devices they carry."



    MP3 players, digital cameras and gaming device purchase and usage is at

an all time high, and is predicted to grow exponentially in the years to

come.(1) At about the size of a computer mouse, the Mini Charger is the

perfect affordable solution for these portable, high-drain devices because

it is small enough to take everywhere and the Pre-Charged batteries retain

power for up to 365 days, providing instant power. This power solution

provides great value for consumers who can recharge these batteries

hundreds of times to deliver hours of music and thousands of digital

photos.



    According to the Consumer Electronics Association, when it comes to

gear consumers want to become even more mobile.(2) With the ability to

plug-in from virtually anywhere, the new Duracell Mini Charger was designed

specifically to help provide a dependable power solution for people on the

go.



    The new Mini Charger, which made its debut in black with standard NiMH

cells, offers big performance in a small, sleek design that plugs directly

into the wall. Duracell Pre-Charged batteries are convenient and easy to

use because they remain charged longer and do not require as frequent

recharging.



    The new Mini Charger is capable of charging up to two Pre-Charged AA or

AAA NiMH batteries from any location worldwide. The Mini Charger also

includes superior safety technology that prevents over-charging and

over-heating to ensure maximum safety.



    Available at mass, drug, grocery and specialty stores nationwide

beginning in July 2008, Duracell Mini Chargers will have a suggested retail

price of $12.99.



    About Duracell



    Part of the Procter & Gamble Company (NYSE: PG), Duracell is the

world's leading manufacturer of high-performance alkaline batteries.

Duracell also sells various other types of batteries including lithium and

zinc air batteries, as well as rechargeable Nickel-Metal Hydride (NiMH)

batteries and chargers. The company also markets general purpose

flashlights. Visit http://www.duracell.com for more information about Duracell

batteries.



    About Procter & Gamble (NYSE: PG)



    Three billion times a day, P&G brands touch the lives of people around

the world. The company has one of the strongest portfolios of trusted,

quality, leadership brands, including Pampers(R), Tide(R), Ariel(R),

Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R),

Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R),

Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R),

Gillette(R), and Braun(R). The P&G community consists of 138,000 employees

working in over 80 countries worldwide. Please visit http://www.pg.com for

the latest news and in-depth information about P&G and its brands.



    (1) Consumer Electronics Association, Digital America 2007 Study, April

2007



    (2) Consumer Electronics Association, 9th Annual Household and Teen CE

Ownership and Market Potential Study, April 2007





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