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Nielsen Online Reports Topline U.S. Data for June 2008

SOURCE:

The Nielsen Company

2008-07-14 12:27:00

Nielsen Online Reports Topline U.S. Data for June 2008

NEW YORK, NY–(EMWNews – July 14, 2008) – Nielsen Online, a service of The Nielsen

Company, reports June 2008 data for the Top Parent Companies/Divisions and

Top Brands.


Table 1: Top 10 Parent Companies/Divisions for June 2008

(U.S., Home and Work)





                                 Unique         Time Per

                                Audience         Person

Parent                           (000)         (hh:mm:ss)

------                          -------         --------

1.  Google                      128,029          1:50:16

2.  Microsoft                   123,021          2:12:38

3.  Yahoo!                      113,439          3:07:47

4.  Time Warner (Division*)      99,494          3:23:24

5.  News Corp. Online            80,606          1:55:40

6.  InterActiveCorp              63,935          0:20:22

7.  eBay                         62,767          1:47:53

8.  Wikimedia Foundation         52,836          0:21:09

9.  Amazon                       52,060          0:28:03

10. Apple Computer               49,911          1:08:33



*Time Warner division excludes Turner Network’s audience.

Example: The data indicates that 49.9 million home and work Internet users

visited at least one of the Apple Computer-owned sites or launched a Apple

Computer-owned application during the month, and each person spent, on

average, a total of 1 hour, 8 minutes and 33 seconds at one or more of

their sites or applications.

The parent level is defined as a consolidation of multiple domains and URLs

owned by a single company or division. The brand level is defined as a

consolidation of multiple domains and URLs that has a consistent collection

of branded content.


Table 2: Top 10 Web Brands for June 2008 (U.S., Home and Work)



                                 Unique         Time Per

                                Audience         Person

Brand                            (000)         (hh:mm:ss)

-----                           -------         --------

1.  Google                      120,496          1:17:09

2.  Yahoo!                      113,187          3:06:57

3.  MSN/Windows Live             99,747          2:05:25

4.  Microsoft                    93,786          0:40:11

5.  AOL Media Network            91,167          3:35:11

6.  YouTube                      71,398          0:55:59

7.  Fox Interactive Media        70,039          2:04:36

8.  Wikipedia                    52,747          0:21:01

9.  eBay                         52,509          1:51:34

10. Apple                        49,911          1:08:33









Table 3: Average U.S. Internet Usage, Combined Home & Work,

Month of June 2008



                                   Home & Work,    Home & Work,    % Change

                                          June             May     from May

                                   -----------     -----------   ----------

Sessions/Visits per Person                  58              59         -1.7

Domains Visited per Person                 107             105          1.9

Web Pages per Person                     2,373           2,335          1.6

Duration of a Web Page Viewed          0:00:53         0:00:53         -1.1

PC Time per Person                    65:58:23        66:02:45         -0.1

Active Digital Media Universe      164 million   166.5 million         -1.5

Current Digital Media Universe

 Estimate                        223.1 million   222.3 million          0.4









Table 4: Active Audience Profile for June 2008 (U.S., Home and Work)







                Unique                Sessions   Average PC     Average Web

               Audience  Composition    per      Time Spent    Pages Viewed

Demographic     (000)       (%)        Month     per Month        Per Month

-----------     ------     ------      -----     ---------        ---------

Male            78,942      48.13         60      68:18:44            2,446

Female          85,075      51.87         56      63:48:09            2,306

 2  -  11       15,043       9.17         12      13:09:50              501

12  -  17       17,661      10.77         25      31:32:33            1,773

18  -  24       12,345       7.53         23      26:44:07            1,452

25  -  34       21,089      12.86         54      67:12:45            2,725

35  -  49       43,448      26.49         74      86:45:05            3,311

55+             37,346      22.77         77      81:09:53            2,186

65+             16,424      10.01         73      73:29:51            1,671

Example: The data indicates that of the 164 million users who were actively

online during the month of June, 48.1 percent or 78.9 million were male.

The average male spent a total of nearly 68 hours and 18 minutes online,

logged 60 sessions and viewed 2,446 Web pages during the month.

About Nielsen Online:

Nielsen Online, a service of The Nielsen Company, delivers comprehensive,

independent measurement and analysis of online audiences, advertising,

video, consumer-generated media, word of mouth, commerce and consumer

behavior, and includes products previously marketed under the

Nielsen//NetRatings and Nielsen BuzzMetrics brands. With high quality,

technology-driven products and services, Nielsen Online enables clients to

make informed business decisions regarding their Internet, digital and

marketing strategies. For more information, please visit

www.nielsen-online.com.

About The Nielsen Company:

The Nielsen Company is a global information and media company with leading

market positions in marketing information (ACNielsen), media information

(Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics),

mobile measurement, trade shows and business publications (Billboard, The

Hollywood Reporter, Adweek). The privately held company is active in more

than 100 countries, with headquarters in Haarlem, the Netherlands, and New

York, USA. For more information, please visit, www.nielsen.com.

Media Contacts:
Suzy Bausch
(415) 617-0181
Michelle McGiboney
(408) 941-2930
[email protected]

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