Unique PREM+(SM) Product Provides Business Class Comfort Without Business

                                 Class Cost

 Significant PREM+(SM) Capacity Increase Planned in Response to Strong and

          Growing Customer Demand for High Value Premium Offering



    LOS ANGELES, July 29 /EMWNews/ -- OpenSkies, the new premium

transatlantic airline from British Airways, today announced plans to

significantly expand its PREM+(SM) cabin from 28 to 40 seats on its flights

from Paris-Orly and Amsterdam-Schiphol to New York-John F. Kennedy.



    The OpenSkies PREM+(SM) cabin is an entirely new service category that

rivals incumbent carrier business class offerings on the Paris and

Amsterdam routes across the Atlantic to New York. With leather seats

featuring a 140 degree recline and 52 inch seat pitch, PREM+(SM) provides a

unique combination of comfort and personal space at a highly competitive

price. With its cost-efficient fares, the PREM+(SM) cabin also qualifies

for use by business travelers whose corporate travel policies would

otherwise restrict business class travel.



    "From the very beginning, OpenSkies was built with a spirit of

experimentation and creativity and a passion for listening to our

customers," said Dale Moss, Managing Director of OpenSkies. "Since our

launch, we have had a tremendously positive reception to our PREM+(SM)

service. By offering business class comfort without business class costs,

PREM+(SM) compares very favorably with what our competitors offer as

business class. We're thrilled to expand our PREM+(SM) offering and focused

on continuing to be flexible and responsive to our customers' needs."



    Along with ample individual space and privacy, PREM+(SM) also offers

personal entertainment systems with more than 50 hours of programming,

OpenSkies' fresh and healthy meal service, and access to the OpenSkies

Concierge Desk featuring personalized services for all customers from the

purchase of their ticket throughout their journey.



    After the expansion of its PREM+(SM) cabin, OpenSkies will carry 64

passengers aboard its reconfigured Boeing 757 aircraft in a two cabin

configuration, with 40 seats in PREM+(SM) and 24 seats in BIZ(SM), where

OpenSkies offers 180 degree lie-flat beds and 73 inches of legroom.

OpenSkies' 30 ECONOMY cabin seats will be removed to enable the expansion

of PREM+(SM).



    OpenSkies plans to introduce the newly configured aircraft on the

Paris-Orly to New York-John F. Kennedy route beginning October 1st, 2008.

    About OpenSkies



    OpenSkies is a premium transatlantic airline offering guests superior

service, competitive fares and exceptional value. OpenSkies flies from

Paris-Orly to New York-JFK and will fly from Amsterdam-Schiphol to New

York-JFK. Other European destinations being considered for the airline

include Brussels, Frankfurt and Milan. The airline offers guests innovative

features onboard, including lie-flat beds in business class, personal

entertainment units with 50+ hours of programming, and fresh and healthy

meal service. Backed by British Airways, OpenSkies is the first airline

created as a result of the Open Skies agreement, which allows airlines to

fly between any U.S. and E.U. destination.