FORT LAUDERDALE, FL–(EMWNews – August 7, 2008) – Parlux Fragrances, Inc. (NASDAQ: PARL)

announced today its results for the three months ended June 30, 2008. Net

sales were $23,304,180, compared to $31,380,468 in the same period of the

prior year, a decrease of 26%. The decline in sales was due to the

inability to fill customer orders timely as increased demand for certain

key products exceeded forecasted production. Additionally, unanticipated

delays in obtaining critical components, particularly plastics and glass,

restricted our production capabilities, further delaying shipments. Net

loss was $4,882,831, or ($0.24) per share, compared to a loss of $97,628 in

the same period of the prior year. The higher loss was due to a combination

of the lower sales, due to the inventory shortages, and increased spending

to support growth and sell-through, particularly in the U.S. department

store market segment.

Mr. Neil J. Katz, Chairman and CEO, noted that “Our shortfall in sales this

quarter was due to our inability to ship approximately $8 million in orders

due to unavailable inventory. We had strategically reduced inventory levels

during our last fiscal year expecting that our suppliers could timely

replenish components, which they were not able to do. This problem was

compounded by our strong sales performance in our fourth quarter of fiscal

2008 for certain key products. We, however, expect to recover the sales

shortfall over the next quarter.” Mr. Katz added, “Our sales shortfall is

not an indication of the demand for our products and U.S. department store

retail sell-through, which remains strong and far ahead of last fiscal year

despite the difficult retail environment. Our promotional spending during

the first quarter increased sell-through of our Paris Hilton and GUESS?

brands, which we believe will result in higher orders for the important

upcoming holiday season. The inventory shortage will not affect the initial

orders for Jessica Simpson’s ‘Fancy,’ which recently commenced shipping,

nor for our new Paris Hilton fragrance ‘Fairy Dust’ which will ship in

September.” Mr. Katz concluded, “In spite of our first quarter production

difficulties, it is our expectation that sales for the current quarter and

sales and profit for the full fiscal year will significantly exceed those

of the prior year comparable periods.”

Conference Call

Due to shareholder interest, the Company will host a conference call on

Friday, August 8, 2008 at 9:00 a.m. (EDT) to discuss the Company’s

quarterly results and to provide additional outlook on the next quarter.

To participate, please call: Participant Toll Free: 866-542-4239 or

Participant International: 416-641-6107. A replay of the conference call

will also be available from Friday, August 8, 2008, after 12:00 p.m., until

midnight Friday, August 22, 2008. To access the rebroadcast, Digital

Replay Toll Free: 800-408-3053 or Digital Replay International:

416-695-5800 (Digital Pin: 3266744).

About Parlux

Parlux Fragrances, Inc. is a manufacturer and international distributor of

prestige products. It holds licenses for Paris Hilton, Jessica Simpson,

GUESS?, Nicole Miller, Natori, Queen Latifah, XOXO, Ocean Pacific (OP),

Maria Sharapova, Andy Roddick, babyGund, and Fred Hayman Beverly Hills

designer fragrances, as well as Paris Hilton watches, cosmetics,

sunglasses, handbags and other small leather accessories.

Certain Information Regarding Forward-Looking Statements

This press release includes forward-looking statements within the meaning

of Section 27A of the Securities Act of 1933, as amended, and Section 21E

of the Securities Exchange Act of 1934, as amended, regarding, among other

things, our plans, strategies and prospects, both business and financial.

Such forward-looking statements involve known and unknown risks,

uncertainties and other factors that may cause actual results, performance

or achievements of Parlux or its industry to be materially different from

any future results, performance or achievements expressed or implied by

such forward-looking statements. These risks and uncertainties include,

among others, future trends in sales and Parlux’ ability to successfully

introduce, acquire, or launch new brands, licenses, or products in a

cost-effective manner, general economic conditions and continued compliance

with the covenants in our credit facility. Additional risk factors are set

forth in the Company’s periodic reports filed with the Securities and

Exchange Commission. Readers are cautioned not to place undue reliance on

these forward-looking statements, which speak only as of the date thereof.

Parlux undertakes no obligation to publicly release the result of any

revisions to these forward-looking statements that may be made to reflect

events or circumstances after the date hereof or to reflect the occurrence

of unanticipated events.

                       PARLUX FRAGRANCES, INC.

            CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

                              (Unaudited)



                                               Three Months Ended June 30,

                                               ---------------------------

                                                   2008           2007

                                               ------------   ------------

Net sales:

   Unrelated customers                         $ 21,471,294   $ 12,568,507

   Related parties                                1,832,886     18,811,961

                                               ------------   ------------

                                                 23,304,180     31,380,468

                                               ------------   ------------

Cost of goods sold:

   Unrelated customers                           11,157,230      5,865,105

   Related parties                                  543,038      9,544,581

                                               ------------   ------------

                                                 11,700,268     15,409,686

                                               ------------   ------------

Operating expenses:

   Advertising and promotional                    9,642,900      7,000,320

   Selling and distribution                       4,130,076      2,578,050

   Royalties                                      2,626,485      2,712,341

   General and administrative                     2,559,499      2,705,189

   Depreciation and amortization                    625,691        606,903

                                               ------------   ------------



   Total operating expenses                      19,584,651     15,602,803

                                               ------------   ------------

   Operating (loss) income from

    continuing operations                        (7,980,739)       367,979



Interest income (expense), net                      108,213       (446,669)

Foreign exchange loss                                (3,008)        (1,332)

                                               ------------   ------------



Loss from continuing operations before

 income taxes                                    (7,875,534)       (80,022)



Income tax benefit                                2,992,703         30,409

                                               ------------   ------------



Loss from continuing operations                  (4,882,831)       (49,613)

                                               ============   ============



Discontinued operations:



   Loss from operations of Perry Ellis

    fragrance brand                                       -        (77,443)

   Income tax benefit related to Perry Ellis

    brand                                                 -         29,428

                                               ------------   ------------



Loss from discontinued operations                         -        (48,015)

                                               ------------   ------------



Net loss                                       $ (4,882,831)  $    (97,628)

                                               ============   ============



Diluted loss per common share:

         Continuing operations                 $      (0.24)  $      (0.00)

                                               ------------   ------------

         Discontinued operations               $      (0.00)  $      (0.00)

                                               ------------   ------------

     Total                                     $      (0.24)  $      (0.00)

                                               ============   ============



Weighted average diluted shares outstanding      20,638,154     18,108,154

                                               ============   ============

FOR: Parlux Fragrances, Inc. (954) 316-9008 CONTACT: Neil J. Katz Ext. 8116 Raymond J. Balsys Ext. 8106 Web site: http://www.parlux.com