Personal Navigation to Remain Most Popular LBS Application Over Next Five Years, But Enterprise Applications Will Generate Most Revenue, Says ABI Research

LONDON–(EMWNews)–While many innovative LBS (Location Based Services) applications such as

friend finders and location-based search will be launched by carriers in

the next few years, personal navigation will remain the most important

LBS category providing high value and clear benefits to end users.

But according to ABI Research principal analyst Dominique Bonte, “Enterprise

LBS applications for asset and vehicle tracking and work force

management will become an important revenue generator for carriers in

the future as companies will increasingly deploy mobile solutions to

reduce costs, increase efficiency and improve customer service. As the

reliability and performance of mobile enterprise solutions improves and

the concerns about maintenance costs, data protection and integrity are

addressed, corporations will increasingly adopt mobile solutions and LBS

applications in their daily activities.”

An important opportunity exists for providers of location-based

platforms such as Mobile Location Centers (MLCs). Ericsson,

Telecommunications Systems (TCS) and Nokia Siemens Networks will be able

to grow their LBS infrastructure business lines as carriers globally

deploy LBS solutions.

The US has been the leading region for LBS deployments by carriers due

to the E911 emergency calling regulation which has resulted in the

ubiquitous availability of GPS-based CDMA handsets, but it is expected

that Europe and Asia-Pacific will catch up as GSM handsets with built-in

GPS receivers become widely available.

Carriers may not be the only players to benefit from this trend, as

independent application and software providers are starting to offer

carrier-independent LBS solutions, potentially relegating carriers to a

role as mere bandwidth providers. Carriers will need to offer

cross-network interoperability and open up their networks, says Bonte,

in order to address this threat.

ABI Research’s recently updated Location

Aware Services Market Data product (http://www.abiresearch.com/products/

market_data/Location_Aware_Services_Market_Data)

provides detailed forecasts for LBS subscribers, LBS revenues and MLC

licensing revenues as well as listings of publicly announced commercial

LBS deployments by wireless carriers, as well as MLC deployments by

platform vendors. (Due to its length, this URL may need to be

copied/pasted into your Internet browser’s address field. Remove the

extra space if one exists.)

It forms part of the firm’s Location

Aware Services Research Service (http://www.abiresearch.com/products/service/Location_Aware_Services),

which also includes Research Reports, Research Briefs, other Market Data

products, an Online Database, ABI Insights, ABI Vendor Matrices, and

analyst inquiry support.

ABI Research is a leading market research firm focused on the impact of

emerging technologies on global consumer and business markets. Utilizing

a unique blend of market intelligence, primary research, and expert

assessment from its worldwide team of industry analysts, ABI Research

assists hundreds of clients each year with their strategic growth

initiatives. For information, visit www.abiresearch.com,

or call +1.516.624.2500.

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