to clinicians in a wide range of care settings

ANDOVER, Mass.–(EMWNews)–Royal Philips Electronics (NYSE: PHG, AEX: PHI) today announced the

latest addition to its HD ultrasound family of products. The Philips

HD15 ultrasound system provides physicians with superb imaging and

workflow performance in a cost-effective system.

The HD15 is a new platform designed to deliver an advanced level of

image clarity and broad application support for everyday use in small

hospitals, clinics and private practices. The system may be used as a

primary system for some users, particularly those in emerging markets

who require a feature-rich system but may not need all of the features

of a high-end ultrasound solution. The HD15 contains multiple usability

features to improve workflow, as well as versatile capabilities for a

wide range of exam types including general imaging, cardiac, vascular

and OB/GYN applications. In addition, advanced features like contrast

enhanced ultrasound and PureWave transducer technology allow users to

perform real-time guidance and evaluation of minimally-invasive

treatment procedures and provide more diagnostic confidence on

technically challenging patients and pathologies.

“Physicians are increasingly turning to

ultrasound to help support the growing demand for diagnostic exams and

treatment guidance,” said Anne LeGrand, senior

vice president, Ultrasound, for Philips Healthcare. “The

HD15 brings capabilities that assure user simplicity and productivity to

more clinicians, in a variety of clinical settings worldwide.”

Advanced Philips technologies such as QLAB quantification software, XRES

image processing and PureWave transducer crystal technology have been

integrated into the HD15 to provide clinicians a robust system that

assures ease of use and productivity. New Microfine EX focusing provides

sharper images and improved tissue uniformity throughout the depth of

field through application of new dynamic receive lens tuning with five

times more focal points than previous generation systems. Tissue

Specific Imaging presets and iSCAN one button image optimization can

quickly provide clear images with little to no adjustment. A broad suite

of configurable patient reports and exam storage options, such as

DVD-CD-R/RW, USB drive, and full DICOM capabilities, provide efficient

patient data management and colleague or specialist consulting.

The HD15 may potentially change the way clinicians review ultrasound

exams with active native data and live compare. Active native data

allows clinicians to manipulate exam parameters and image settings even

after the patient has left. Images and Cineloops can receive further

investigation by manipulating the original image to see new detail. Live

compare allows the clinician to compare a previous exam side-by-side

with an active exam in order to immediately see changes in structure or

blood flow. This can be particularly helpful in comparing changes in

cardiac and vascular anomalies, further documenting changes after

interventional procedures, or evaluating fetal development.

The HD family of performance systems now includes the small, utilitarian

HD3, the HD7 which was introduced earlier this year, the popular,

feature-rich HD11 XE and the new HD15. More information on the Philips

HD15 ultrasound system is available at: www.philips.com/HD15

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a

diversified Health and Well-being company, focused on improving people’s

lives through timely innovations. As a world leader in healthcare,

lifestyle and lighting, Philips integrates technologies and design into

people-centric solutions, based on fundamental customer insights and the

brand promise of “sense and simplicity”.

Headquartered in the Netherlands, Philips employs approximately 133,000

employees in more than 60 countries worldwide. With sales of US$42

billion (EUR 27 billion) in 2007, the company is a market leader in

cardiac care, acute care and home healthcare, energy efficient lighting

solutions and new lighting applications, as well as lifestyle products

for personal well-being and pleasure with strong leadership positions in

flat TV, male shaving and grooming, portable entertainment and oral

healthcare. News from Philips is located at www.philips.com/newscenter.

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