Pitney Bowes MapInfo Unveils GroundView(TM) Demographics to Support More Confident Business Decisions

Data, Providing Timely, Reliable Market Analytics

TROY, N.Y.–(EMWNews)–Pitney Bowes MapInfo, the leading global provider of location

intelligence, today introduced GroundView™

data, a joint demographic data offering with The Gadberry Group, a

provider of location-based services and information data products.

GroundView delivers the most recent household and population counts

available for the U.S., providing organizations in a range of industries

including retail, restaurant, financial services, insurance and media

with current, consistent data to support critical business decision

making.

“Whether you’re a quick service restaurant chain or big box retailer,

making successful business decisions requires having a clear

understanding of your target customers, where and how they live and what

their needs and desires are,” says Dr. Wayne Lee, chair in finance and

executive director, University of Arkansas, Walton College of Business.

“Having access to comprehensive, frequently updated household-specific

demographic data is crucial to staying ahead in today’s competitive

environment.”

GroundView integrates Pitney Bowes MapInfo’s

next generation demographics with Gadberry’s

patent-pending MicroBuild® household

geodemographic data, bringing a new level of reliability and timeliness

to market analysis and decision making. In the past, organizations

relied on estimates and projections based on U.S. Census Bureau data—which

is only updated every ten years. GroundView’s

quarterly updates provide companies with the most recent U.S. household

and population counts available enabling them to make more confident

decisions regarding site selection, marketing, distribution, product

development and other key business areas.

“Current economic trends are introducing

substantial challenges for businesses, especially around rapidly

changing markets,” said Mike Hickey,

president, Pitney Bowes Software. “By

providing access to more accurate household and population data,

GroundView helps companies be more location intelligent and gain a

better understanding of a specific geography’s

potential, enabling them to answer valuable questions, such as where to

open a new store, what products to stock on their shelves or whether or

not to consolidate current stores based on declining population.”

For further information on this offering, please visit www.mapinfo.com/groundview.

About The Gadberry Group

The Gadberry Group provides location-based services and information data

products, for clients who demand the most current, accurate, and precise

household and population data for their site location analysis.

MicroBuild™, Gadberry’s

patent-pending product, is unique because only MicroBuild™

uses consumer data at the rooftop level to deliver quarterly household

and population counts beginning at the census block level.

About Pitney Bowes MapInfo

Pitney Bowes MapInfo, part of Pitney Bowes Inc. (NYSE:PBI), is

the leading global provider of location intelligence solutions,

integrating software, data and services to provide greater value from

location-based information and drive more insightful decisions for

businesses and government organizations around the world. The company’s

solutions are available in multiple languages through a network of

strategic partners and distribution channels in 60 countries. Visit www.mapinfo.com

and www.pb.com

for more information.

Of Note

This press release contains forward-looking statements involving risks

and uncertainties. Any statement not a statement of historical fact is a

forward-looking statement, including without limitation statements

concerning demand for and benefits of Pitney Bowes MapInfo products and

integration of its products with existing solutions. Actual results

could differ materially from those stated or implied in forward-looking

statements due to a number of factors, including those factors contained

in the Company’s most recent annual report on

Form 10-K filed with the Securities and Exchange Commission under the

heading “Risk Factors.”

Pitney Bowes MapInfo takes no responsibility to update any

forward-looking statements.

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