QJY Announces that the Seven Mainland Provincial TV Channels which the Group Has Exclusive Advertising Agency Rights Have Raised the Advertising Rate Card by 10% to 30% Beginning July 1, 2008

    HONG KONG, Aug. 15 /Xinhua-EMWNews/ -- Qin Jia Yuan Media Services

Company Limited (HKEx: 2366, hereinafter referred to as the "Group" or

"QJY") announced that the seven Mainland provincial TV channels, which the

Group has exclusive advertising agency rights, have raised the advertising

rate card by 10% to 30% beginning July 1, 2008. These TV channels include

the Drama Channel of Hubei TV Station, the Entertainment Channel of

Chongqing TV Station, the Red Classic Channel of Jiangxi TV Station, the

Economic Channel of Shanxi TV Station, the City Channel of Hebei TV

Station, the Satellite Channel of Southern TV Station (Guangdong) and the

International Channel of China Yellow River TV Station. After this latest

rate card adjustment, the total rate-card value controlled by QJY's

advertising agency business will exceed more than RMB 7 billion.



    Dr Anita Leung Fung Yee ("Dr. Leung"), CEO of QJY, said when announcing

the price adjustment, "At the commencement of the advertising agency

business of those Mainland TV channels, the Group has already increased the

advertising rate card by 10% in March this year. This latest adjustment is

the second increase since the Group took over the advertising agency

business of these TV channel. The grounds for this price increase are that,

during the first half of 2008, the seven Mainland provincial TV channels,

for which the Group has exclusive advertising agency rights, have achieved

desirable results in audience ratings. In addition, the non-TV drama

programming, including 4 column programmes covering the Sichuan Earthquake,

which QJY and mainland media planned to produce for the first time, have

received good response from audience nationwide and media, and have enjoyed

full sponsorship. The Group recognizes that this is a good opportunity for

the Group to make a second price increase since the advertising clients

further recognized the performance and the ability of QJY in managing the

advertising agency business of the seven Mainland provincial TV channels."



    Dr. Leung said that, out of those seven Mainland provincial TV

channels, the Red Classic Channel of Jiangxi TV Station (a drama channel)

has the best audience rating growth and the advertising rate card of that

channel has been increased by 30%. Since the start-up of the exclusive

advertising agency business of this channel on January 1, 2008, QJY has

worked closely with the channel and has spent a lot of effort in promoting

the programmes of the channel. As of June 28, 2008, the channel had

recorded an audience-rating growth of 11.4 times. The audience rating of

the channel has been ranked the third in the Ganzhou area, just after the

Satellite Channel of Jiangxi TV Station and Channel One of China Central

TV, the most dominant channel of all CCTV channels.



    Dr. Leung added that, apart from the good audience ratings received by

the seven provincial TV channels for which QJY has exclusive advertising

agency rights, QJY has worked with the Chongqing Broadcasting Group

("Chongqing TV") for the first time, to make 4 documentary series,

including "Witnesses", "Heroes Throughout the Land", "God's Love--Endless

Stories" and "Life and Death in 10 Days", totaling more than 100 episodes.

After its release, "Witnesses" has received approbation from Mainland

audiences and media. Broadcasting and TV media have commented that the

production of "Witnesses" was highly connected as the production showed

"urgent planning and quick response, providing truehearted content, sharing

the victims' suffering." Chongqing TV & QJY was praised in its effort in

these documentary series as "the first attempt that leads to brand

building".



    Apart from the 4 documentary series, QJY is the only TV drama provider

in Mainland China that has a TV series featuring earthquake disasters. QJY

has also re-launched the earthquake-topic TV drama series "Warm Hearts

Beyond the Cold Strait" after the Sichuan earthquake. The TV series was

debuted on the mainland in 2001. This series, starring Anita Wing-Yi Yuen,

award winning best actress in Hong Kong, was specially made to mark the

25th anniversary of the Tangshan earthquake. It is a story of the hero and

heroine who met and fell in love in 1976 at the time of the devastating

Tangshan earthquake. The lovers here then separated, one on the mainland

and the other in Taiwan and reunited when a huge earthquake happened in

Taiwan in 1999, after 23-years separation. The series was redistributed in

the wake of the Sichuan earthquake which occurred in May 2008 and achieved

good performance. The 4 new documentary series and the re-launched TV

series have acquired sponsorship from 5 advertisers, including the

Jiaduobao Group, the Skyworth Group, the Shanghai Hutchison Whitecat,

Shanghai Maxam Toothpaste and Tianjin Teda. Excluding those being donated

for the home rebuilding for the Sichuan earthquake victims, the advertising

and sponsorship revenues for the Group is considerable and will be recorded

in current year.



    Dr. Leung continued, "QJY has proved to the market, including audience,

advertisers and sponsors and QJY's media partners, that QJY is always a

professional one-stop TV media services company. Since our inception 13

years ago, we have been deeply conscious about China's social affairs and

domestic situations and take these as backgrounds for TV programmes which

targeted for mainland audience. Through our business network and resources,

we not only build our business and enjoy good results, but also give back

to society."



    Dr. Leung acknowledged that everyone in China has been deeply saddened

by the deadly earthquake in Sichuan Province. According to government

policy, and also out of sympathy for the victims, the media suspended

entertainment programming for almost one month after the earthquake.

Advertising media business throughout the country has unavoidably suffered

losses. However, through its endeavors, QJY on the contrary has achieved

recognized results in the market. QJY believes that increasing the

advertising rate card beginning July 1, 2008, from 10% to 30% for the seven

Mainland provincial TV channels which the Group has exclusive advertising

agency rights will secure its total revenue from advertising, production

and distribution in such a way as to ameliorate the negative impacts, and

generating long-term momentum.






    For media enquiries, please contact:



     Amy Wu

     Associate Director

     Tel: +852-3101-4682



     Nancy Chan

     Account Executive

     Tel: +852-3101-4680