Research and Markets: Get An Instant Overview Of The German Short-Term Car Rental Market

DUBLIN, Ireland–(EMWNews)–Research and Markets (http://www.researchandmarkets.com/research/2fb1b8/snapshots_germany)

has announced the addition of the “Snapshots Germany Short-Term Car

Rental 2008” report to their offering.

Snapdatas Snapshots Germany Short-Term Car Rental 2008 provides 2007

year-end market size data, with 2008 estimates, 5 years of historical

data and five-year forecasts. The Snapshots report gives an instant

overview of the German short-term car rental market and covers business,

tourism, replacement car and other car rentals. Market value is based on

revenues generated. Market volume is based on fleet size. The data is

supplied in both graphical and tabular format for ease of interpretation

and analysis. The Snapshots Germany Short-Term Car Rental 2008 forms

part of Snapdatas Automotive industry coverage.

Snapshots Report Overview:

Executive Summary

The Executive Summary within a Snapshots report outlines the main

findings of the report (market size, market shares and market forecasts)

Market size

Market size is the measure of the total value or volume of a particular

product sold in a particular length of time. In our case it is the total

amount of the market covered by a title in the last whole year, for

example, in UK Beer 2005, all the beer consumed in the UK in 2004. The

aim of the report is to tell how much of the product was consumed in the

country discussed by value and by volume.

Market Segmentation

Market Segmentation is a segmentation of the market by key product

categories, ideally by value and volume. For example: the yoghurt market

can be segmented into: drinking yoghurt, flavoured yoghurt and natural

yoghurt.

Market Share

Market Share is the share of each competitor in the market place and can

be expressed in value or volume terms.

Market Share by Volume – each competitor’s

share of the total Market Volume

Market Share by Value – each competitor’s

share of the total Market Value

Distribution

This measure of the market relates to the different distribution

channels to market for each product. The distribution can include the

following channels

Consumer Goods example:

– Supermarket

– Hypermarket

– Discount Store

– Corner shop

– Internet

– Etc

Socio-Economic data

The key socio-economic indicators in each report will be:

Size of population

GDP – Gross Domestic Product

Inflation rate

Exchange rate

Forecasts

All market forecasts are based on statistical forecasting techniques

based on historic performance (linear extrapolation of the market size,

based on the five-year historical growth). These statistical tools are

supplemented with qualitative parameters such as: industry

expectation/opinion. Socio-economic drivers, new product development,

technological advances, expected levels of market saturation etc.

Please find below an explanation of general terms used throughout

Snapshot reports:

CAGR = compound annual growth rate. This is a formula to measure the

annual growth rate of a market over a period of several years. CAGR

growth rate is the constant percentage rate at which a market would have

to grow, year on year, to reach its current value (y) from the value in

a base year (x). Compared to average growth rate this is a more

representative measure of growth. CAGR is calculated using the formula

((y/x)^(l/n))-1 where ‘^’

denotes ‘to the power of’,

y is the value of the market in the final period covered, x is the value

in the first year and n is the number of years included in the

calculation.

Market Value = All market values are expressed at either retail selling

prices (RSP) or other measures as specified in the reports.

Market Volume = All market volumes are expressed in the unit relevant to

the market researched (i.e. kg, litres etc.)

Further Sources

In this section we include important websites such as trade bodies or

trade associations relevant to the market. All sources whose data we

have used in the report and who have given us permission to use their

data are represented here.

All secondary sources in local and global languages are scoured, from

government statistics to trade magazines. As the Snapdata model is

unique as a product and non-competitive to specialist publishers, the

company has also been able to develop strong relationships with

companies such as Gartner and ACNielsen, who provide secondary data

points to cross check research.

Snapdata aims for 3 to 4 data points for each table, and no secondary

data point will be used without written permission from the original

source, which not only verifies the quality, but also provides the

integrity to use the data. Once all secondary sources have been

exhausted, the language specialist researcher will then complete

semi-structured telephone interviews with the major companies in the

industries to cross check and verify all data available.

Benefits of the Snapshots Reports

The Snapdata product range is designed to save time for clients by

providing an industry data overview, market size, shares and forecasts;

verified with full sourcing.

Easy to search, quick to access, and clear and concise to use: Snapdata

reports can save 40% of resources in those early stages of a project.

Sometimes just a report from the Snapshots Series is all that is

required for an internal client’s first

request. But when the project develops, the reports also help your

internal research team prepare a fuller picture for their end-users

utilizing the further sources provided in each report for industry

drivers and analytical information, enabling them to provide a more

detailed document based on solid figures but tailored to the end-users’

requests.

For more information visit http://www.researchandmarkets.com/research/2fb1b8/snapshots_germany

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