Robeks Docks With New “Space Chimps” Movie
2008-07-17 15:41:00
Robeks Docks With New “Space Chimps” Movie
Winner of Strawnanaberry Sweepstakes Lands Family Vacation to Kennedy Space Center
MANHATTAN BEACH, CA–(EMWNews – July 17, 2008) – The Summer of Fun continues with Robeks
Corporation, a premium fruit smoothie national franchisor, with a
fun-filled tie-in to “Space Chimps,” the newest, kid-centric animated movie
from Starz Media, the producers of wildly popular “Men in Black” and The
“Shrek” Trilogy.
The national promotion rolls out as an in-store Robeks Strawnanaberry
Sweepstakes and coincides with the opening of “Space Chimps” in movie
theaters July 18. The grand prize winner lands an exciting and educational
family vacation for four to the Kennedy Space Center, Orlando, Florida, for
4-days and three-nights. Five secondary prizes will be awarded for $100
worth of Robeks smoothies.
Consumers can enter-to-win the Robeks Strawnanaberry Sweepstakes online at
www.robeks.com or in-store at participating locations in the 155 + store
Robeks national franchisee network. Winners will be selected in a random
drawing by an independent judging organization.
Promotional elements include $350,000 in national radio tags (including
Radio Disney) to direct new consumers to Robeks locations to enter the
sweepstakes; a system-wide direct mail drop (FSI) during the week of July
14th with two coupon offers for the popular Strawnanaberry™ smoothie;
and point-of-purchase materials from posters and window clings to counter
cards and crew buttons. No purchase is necessary to win.
About Robeks
Since 1996, Robeks goal has been to make eating a healthy meal quick and
easy with premium, made-to-order fruit smoothies, squeezed-fresh
fruit/vegetable juices, healthy snacks, sandwiches/wraps, salads and frozen
yogurt (in most locations). Robeks serves nine million + ‘guests’ annually
at more than 155 locations in 16 states and D.C. Robeks was named No. 16 on
Restaurant Business Magazine’s 2007 list. Visit www.robeks.com
About Starz Media
STARZ MEDIA, LLC is a full-service production and distribution company,
creating proprietary intellectual properties as well as content created
under contracts for other media companies. The key businesses at Starz
Media are STARZ HOME ENTERTAINMENT (which includes the Anchor Bay
Entertainment and Mango Entertainment brands); FILM ROMAN; STARZ
PRODUCTIONS, and worldwide sales and distribution to all platforms. For
more information, visit www.starzmedia.com
Contact: Carolyn Smith Magnus & Co. 626.695.9630 or 744.0711 [email protected] |
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