Roost.com Enhances Online Real Estate Search Coverage With Addition of New England Markets : Comprehensive Property Search Engine Continues to Grow and Expand Its Offerings Within Key Markets Including New Hampshire, Vermont, Maine and Massachusetts

SAN FRANCISCO (EMWNews) August 14, 2008 —

Roost, Inc. (www.roost.com), the

fastest, most comprehensive search engine for finding your dream home,

today announced the launch of its service in the New England area,

extending its coverage to New Hampshire, Vermont, Western Maine and

Northern Massachusetts. The addition of these new listings gives local

home buyers the most accurate and up-to-date homes for sale listings of

single-family homes, new construction and for sale by owner properties

on the Web and provides real estate agents with a streamlined and

effective new way to connect with home seekers. Roost has initially

teamed up with Prudential Verani Realty, one of New Hampshire’s largest

real estate companies, in promoting the launch.

The addition of New England expands Roost’s network to more than 6,000

popular U.S. cities and market areas. To develop the best, most accurate

listings, Roost forms partnerships with local Multiple Listing Service

(MLS) boards one community at a time. By contrast, other real estate

search sites largely depend on broker feeds and other third party

sources which are often unreliable and outdated. Roost’s listings are

always current because they are tied directly to the MLS. In this

competitive real estate market, outdated information can quickly lead to

frustration if a listed property has been sold or taken off the market.

Roost’s services in New England are available within the New England MLS

board boundaries, which covers all off New Hampshire and Vermont, the

western part of Maine and Northern Massachusetts.

“Our team at Roost takes great care to roll out new markets, and we’re

confident that these new market listings will live up to the

best-in-class user experience that home seekers count on,” said Alex

Chang, CEO of Roost. “Even though the New England market may have been

hibernating of late, there is a lot of desirable inventory available. By

using Roost, we know users will be better armed to make smart decisions

in their home buying quest.”

How Roost Works

Roost is a blazing-fast search engine that sits atop IDX, or Internet

Data Exchange, sites. IDX is the national data sharing standard among

all real estate brokers. Most popular real estate search sites are

listing aggregators, and unlike IDX sites powered by the MLS, these

sites get their listings for properties for sale from a variety of

sources including brokers, magazine publishers, newspapers, other

software companies, and sometimes, even each other. The result is often

inaccurate and incomplete data, leading to frustration for home buyers.

With Roost, users can create custom search profiles with simple

filtering controls to sort by price range, square footage, number of

bedrooms and bathrooms, neighborhood, school district, new or resale

properties and more – even which homes have granite countertops or pools.

Additionally, Roost’s platform and traffic-sharing approach with brokers

helps agents form new connections with potential clients, serving

as an important ally for real estate agents struggling to stay afloat in

one of the most difficult housing markets in history.

“Roost is a fantastic service for home buyers, home sellers and agents

in New England,” said Stephen McGuire, Vice President of Prudential

Verani Realty. “Information is critical when searching for a home – it’s

the one resource that will make the difference between success and

frustration. Roost gives home buyers a real advantage in a difficult

market and brings them closer than other online search engines to

finding their dream home. The combination of Roost.com and www.Verani.com

is a win-win solution for both buyers and sellers.”

Roost recently announced the launch of its service in San Francisco and

Seattle and earned the Innovator Award for Most Innovative Technology

from Inman News, the leading source of independent real estate news and

opinion for the industry.

About Roost, Inc.

Roost is an innovative online real estate platform that combines a

network of individual real estate broker Web sites with a comprehensive

search engine. Roost offers new search technology, an intuitive, visual

interface and the most comprehensive property listings to help users

find all homes for sale and find them fast. The company works

collaboratively with Multiple Listing Service (MLS) boards and real

estate brokers in each region to provide up-to-date, accurate data.

Roost.com currently lists homes and condos for sale in thousands of

other cities across the nation including; Atlanta; Austin; Baltimore;

Boise; Boston; Chicago; Dallas; Denver; Fort Worth; Houston; Las Vegas;

Miami; Minneapolis; Nashville; Orange County; Orlando; Philadelphia;

Phoenix; Portland; Sacramento; San Diego; San Francisco; Seattle; St.

Paul; Tampa; Silicon Valley; St. Louis; and Washington D.C. areas,

ensuring the results for each local search are complete. Roost was

awarded the 2008 Innovator Award for Most Innovative Technology from

Inman News, the leading source of independent real estate news and

opinion for the industry. Founded in 2007, Roost.com is based in San

Francisco, Calif. To start your home search, visit http://www.roost.com.

Release Summary:

Roost, Inc. (www.roost.com), the

fastest, most comprehensive search engine for finding your dream home,

today announced the launch of its service in the New England area,

extending its coverage to New Hampshire, Vermont, Western Maine and

Northern Massachusetts.

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