– Recruits 30-year industry veteran Tim Pullen

LONDON & DUBLIN, Ireland–(EMWNews)–Saaspoint, which specializes in business and systems consulting for

customers using Software-as-a-Service applications such as

salesforce.com, has established a new consultancy division that aims to

employ 50 people and generate $15m in revenues by the end of 2010.

The company has recruited UK consultancy veteran Tim Pullen to head up

the group. Tim Pullen has 30 years’ experience

in business and IT and has worked with financial services institutions

and telco firms including UBS, Lloyds, HSBC, Abbey National, Standard

Chartered Bank and Orange. More recently he has been responsible for a

major business transformation program in Ireland at First Active, a

subsidiary of Ulster Bank, part of RBS.

The primary practice of the new division, Saaspoint Consulting, will

specialize in business transformation. “As we

implemented Customer Relationship Management solutions for our customers

we identified the change this often requires in an organization,”

commented John Appleby, chairman, Saaspoint. “We

found that clients were keen to implement this change and we have

responded to the needs of the market.”

“We will do for business consulting what SaaS

has done for technology,” added Tim Pullen,

practice director, Saaspoint Consulting. “In

the same way that firms cannot wait around for 18 months and don’t

want to pay armies of IT consultants and technicians to implement

traditional software, they want a quick payback from their business

consulting programs as well. We aim to help them transform their

business, which has a rapid impact on the bottom line.”

He said that the current business environment mandates that companies

evolve their business practices. “The global

credit crunch combined with increased energy and finance costs will

highlight inefficiencies that in the past may have been papered over by

a growing economy and buoyant sales environment.”

Tim Pullen added, “Throwing technology at a

problem will not work unless you can manage the change required to

implement it across the organization. These changes will impact on a

company’s ethos, beliefs and values and if

not carried out correctly will actually have an adverse effect on

performance and numbers.”

The Saaspoint Consulting business transformation practice covers all

aspects of a business including brand, customer contact, sales,

operations, business processes, working conditions and practices. “What

might start as a simple sales automation project will have implications

and potential benefits across the whole organization,”

added Pullen.

About Saaspoint

Saaspoint is one of the largest global providers of consulting services

centered around the OnDemand and Software as a Service (SaaS) delivery

model, and is 100% focused on the successful deployment and integration

of salesforce.com-based projects. Saaspoint is a center of excellence

for developing AppExchange and Force.com applications. In 2008 it

started Saaspoint Consulting, new business transformation division.

Established by original founders of salesforce.com EMEA, Saaspoint

operates in North America and Europe and has offices in San Francisco,

Dublin, London and Stockholm. It has helped hundreds of customers and

over a hundred thousand users to achieve success and exceptional ROI

through their use of salesforce.com. See: http://www.saaspoint.com

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