The Chocolate Café Offers Food and Gift Services in Order to Provide Convenience and Added Value to the Patient Shopping Experience. Simply Retail welcomes Chocolate Medical Ventures Chocolate Café as a partner for the Simply Real Estate service. Simply Retail, the nation’s leader in customized healthcare retail systems, has entered into a partnership agreement with Memorial Health System of South Bend, in collaboration with Chocolate Medical Ventures Group. The Chocolate Café, operated by South Bend Chocolate Company and Memorial Health System of South Bend, will add to Simply Real Estate’s arsenal of food-service selections for hospitals and health systems interested in leased retail opportunities.

Minneapolis, MN (EMWNews) July 30, 2008 — Simply Retail, the nation’s leader in customized healthcare retail systems, has entered into a partnership agreement with Memorial Health System of South Bend, in collaboration with Chocolate Medical Ventures Group. The Chocolate Café, operated by South Bend Chocolate Company and Memorial Health System of South Bend, will add to Simply Real Estate’s arsenal of food-service selections for hospitals and health systems interested in leased retail opportunities.

The Chocolate Café offers food and gift services in order to provide convenience and added value to the patient shopping experience. They offer healthy deli, candy, dessert and chocolate selections in a café or kiosk setting. The chocolate café model includes low-fat and sugar-free desserts, fresh custom salads, gourmet soups and of course, a wide variety of chocolate products.

Diane Stover, VP of Memorial Health System explained, “The Chocolate Café experience offers chocolate therapy, the newest type of “care” hospitals can provide patients, visitors and staff to enhance their visit.”

“Simply Retail is absolutely delighted to partner with Memorial Health System and Chocolate Medical Ventures Group,” said Kathy Husu, Vice President of Consulting Services at Simply Retail. “Our partnership is a no-brainer. The Chocolate Café is specifically customized for healthcare facilities, and we are excited to incorporate this concept into our upcoming client implementations.”

We expect patients, staff and visitors will judge if this concept is a good fit; we’re pretty sure they will love it!

About Chocolate Medical Ventures Group

In 2005, The South Bend Chocolate Company and Memorial Health Systems formed the Chocolate Café Medical Ventures Group to test the compatibility of the chocolate café experience in a medical setting. The experiment was a success and gave life to this innovative partnership created to help both companies establish market differentiation and generate new revenues.

For more information, please contact Diane Stover at dstover @ memorialsb.org, or visit www.chocolatemedicalventures.com.

About Simply Retail

Simply Retail was formed in 1994 and is the nation’s leading provider of Healthcare Retail. Based in Minneapolis, Simply Retail is a retail consultancy and management company with expertise in both retail planning and implementation, integrating retail operations with patient care through customized Retail Systems. In addition, Simply Retail has an alliance with a nationally recognized retail/healthcare architecture firm and has developed an in-house design department that creates customized design elements for each client. Simply Retail also has forged partnerships with POS vendors, concierge services and healthcare developers to create retail opportunities for hospitals, medical office buildings, ambulatory care centers, medi-spas, fitness centers and rehabilitation facilities across the nation.

For more information, please either contact Pam Donaby at 612-659-8200, ext. 10, or visit www.simplyretailinc.com.