2008-07-15 09:05:00
SpectraEDGE Offers Customized Incentives, Training, Better Margins in
a Flexible Three-Level Approach
BOULDER, Colo.–(EMWNews)–Spectra Logic, the data storage innovator, today announced its new
three-tiered channel partner program, SpectraEDGE.
More than 300 Spectra Logic partners across multiple vertical industries
worldwide will now receive specialized tools and resources based on
revenue achievements and certification benchmarks. SpectraEDGE lets
channel partners achieve revenue goals with higher margins; better
protect and register accounts; and shorten the sales cycle—in
a customized, flexible format.
Dubbed SpectraEDGE, the new program focuses on four commitments Spectra
Logic will use to help partners generate revenue: Educate, Develop, Grow
and Excel. Channel partners are classified into three categories: Elite,
Premier and Authorized.
SpectraEDGE partners can leverage a complete set of marketing and sales
materials in four resource center areas: deduplication, energy
conservation, IT security, and media management. Resource centers offer
unlimited access to brochures, case studies, glossaries, presentations,
slicks, white papers, and multimedia files such as videos and banner ads –
making it possible to quickly and easily rollout a complete demand
generation integrated campaign. SpectraEDGE also features dedicated
Channel Account Manager staff members to support channel partners.
“Spectra Logic has an established reputation
as the chosen storage expert for many channel partners in the industry,”
said Amy Rao, CEO, Integrated Archive Systems, the first-named Elite
Partner in the new SpectraEDGE program. “IAS
began selling Spectra products eleven years ago and has always received
top-notch training to help brush up our skill sets, and collateral to
help us sell products most efficiently. I am confident the SpectraEDGE
program structure is as customizable and flexible as Spectra’s
actual solutions.”
SpectraEDGE channel partners can select a level of commitment and
benefit from a correlating variety of resources best suited to
individual partner needs, such as product discounts, in-person and/or
Web-based trainings, dedicated Spectra staff resources, extended access
to evaluation and beta units, and customized end user campaign
development and execution.
“Spectra Logic provides superior products and
services with true measurable value, which make our solutions easy to
position, sell and support,” said Nathan
Thompson, CEO of Spectra Logic. “As Spectra
approaches its 30th year in business, we strive
to find creative ways to meet customer and business partner demand. One
of our first goals this quarter is to multiply our channel partners’
benefits, and expand the entire program to offer a stronger competitive
edge to ensure long-term success.”
For complete program details, questions, or to register to become a
SpectraEDGE Channel partner, please visit,
e-mail or call
SpectraEDGE at 1-800-833-1132.
About Spectra Logic Corporation
Spectra Logic is the leading
innovator in data archive and backup. We help customers all over the
world protect data with power-efficient products that let users reduce
risk, lower cost and save time. Spectra Logic’s
archive and backup products are designed specifically for secondary
storage needs and are compatible with every major tape and disk format.
Spectra products provide integrated library, deduplication, encryption
and key management options through the intuitive BlueScale 10 interface.
The company’s tape, disk and encryption
solutions are designed to evolve over time. Spectra products are an
excellent investment for IT managers who project growth and plan for
years into the future. Spectra Logic is changing the world of storage.
Spectra and the Spectra Logic logo are registered trademarks of
Spectra Logic Corporation. All rights reserved worldwide. All other
trademarks and registered trademarks are the property of their
respective owners.
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