Starbucks Launches Vivanno(TM) Nourishing Blends
2008-07-14 17:27:00
New Vivanno™ Line Offers Balanced Beverage
Options for Customers Seeking Healthier Solutions On the Go
SEATTLE–(EMWNews)–Starbucks Coffee Company (NASDAQ:SBUX) is raising the bar on good
nutrition with the introduction of Vivanno™
Nourishing Blends, which are available Tuesday, July 15 at Starbucks
stores across the U.S. and Canada. Developed with a strong nutritional
goal in mind, the Orange Mango Banana and Banana Chocolate flavored
beverages provide at least one serving of fruit, 16 grams of
protein, and 5 grams of fiber with 270 calories or less and no
artificial colors, artificial sweeteners or high fructose corn syrup
(nutrition based on 16 fluid ounces).
With customers looking for healthier options to fit their on-the-go
lifestyles, the new Vivanno™ beverage line is
one way Starbucks is meeting requests for great-tasting, good-for-you
offerings while furthering its commitment to food and beverage
selections that support a healthy lifestyle. The simple ingredient list
for both beverages includes:
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one whole banana,
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a proprietary whey protein and fiber powder,
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choice of milk,
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and ice (in the Orange Mango Banana Blend, Naked®
Juice is also added).
“Our customers have told us they’re
looking for overall well-being in their lives and healthier options are
part of that. We feel the simple, transparent ingredient list and the
functional nutrition of Vivanno™ meet this
need,” said Katie Thomson, registered
dietitian and senior nutritionist, Starbucks Coffee Company. “We
developed this beverage to help our customers get through their busy
days by creating a proprietary whey protein and fiber powder that
delivers the sustaining nourishment they’re
looking for without interfering with the great taste.”
Customizing Vivanno™ Nourishing Blends
The two blends can be easily customized to fit taste preference and
lifestyle.
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A Shot of Espresso added to the Banana Chocolate Blend provides
the bold, smooth flavor of espresso with no extra calories.
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Matcha Green Tea Powder added to the Orange Mango Banana Blend
gives the beverage the antioxidants of green tea with only 40
additional calories. The powder also increases the amount of Vitamin C
to 45 percent Daily Value.
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Nonfat Milk in place of the standard 2 percent milk shaves off
20 calories and up to 3 grams of fat.
Overall Commitment to Healthier Options
In January of this year, Starbucks recommitted to actively listen and
respond to its customers; the new Vivanno™
Nourishing Blends beverage line helps deliver on this promise. To date,
Starbucks has taken numerous steps toward offering healthier options:
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Reducing overall calories, fat and saturated fat content in core
beverages and bakery items:
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Core beverages: a decrease in overall calories by 14 percent, fat by 36 percent and saturated fat by 38 percent |
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Core bakery items: a decrease on average of 5 percent in calories, 15 percent in fat and 8 percent in saturated fat |
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Moving to 2 percent milk as a standard for core beverages in North
America
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Removal of artificial trans fat in all food and beverages in North
America
Starbucks is also committed to full transparency in nutrition
information. In addition to in-store nutrition guides, the most
up-to-date nutrition detail on Starbucks offerings can be found by
visiting www.starbucks.com.
Product B-Roll available: |
Tuesday 7/15/08 |
04:00-04:15 AM ET |
AMC 3, Tr. 8, DL 3860V |
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically
sourcing and roasting the highest quality arabica coffee in the
world. Today, with stores around the globe, the company is the premier
roaster and retailer of specialty coffee in the world. Through our
unwavering commitment to excellence and our guiding principles, we bring
the unique Starbucks Experience to life for every customer
through every cup. To share in the experience, please visit us in our
stores or online at www.starbucks.com.
Starbucks Coffee Company 206-318-7100 Public Relations |
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