‘Staycation’ Sweeping the Nation, According to Lightspeed Research

and the Economy

LONDON–(EMWNews)–More than a third of Britons (37%) have changed their holiday plans this

summer because of concerns about rising prices and a worsening economy.

Whether holidaying in the UK or staying with friends and relatives, many

families will be part of a growing trend for a ‘staycation’

this summer. The survey also probed the top cost-savings being made by

the 43% of people who prefer to make economies elsewhere rather than

giving up their all-important annual break.

“Staycation”

sweeping the nation

The American trend of a holiday spent at home, known as a ‘staycation,’

has definitely caught on in the UK. 58% of British survey respondents

said they are more likely to have a holiday at home with day trips out

locally this summer because of concerns about the economy. This is not

unique to the UK – 60% of French respondents and 54% of Germans are also

tightening their belts and spending their holiday time at home. For

Britons, some of this is due to the worsening Pound to Euro exchange

rate – 21% will avoid the Eurozone this summer.

And it’s not just the traditional summer

holiday that is under threat: the much loved ‘mini-break’

has also suffered a hit. 56% of regular mini-breakers are taking fewer

short trips than 12 months ago.

43% of Brits prefer making other savings to afford a holiday

According to the results, Brits are the least likely of the three

nations surveyed to give up their holiday –

preferring to make savings in other areas instead. 43% of those we

surveyed agreed with the statement “Holidays

are very important to me and I’d make savings

in other areas before giving up my holidays.”

Food takeaways, clothes and shoe retailers and restaurants are the

British businesses most likely to suffer as a result of cost cutting by

those determined to have a summer holiday.

David Day, Lightspeed Research CEO Europe said “With

increasing economic uncertainty, rising prices and a worsening

Pound/Euro exchange rate, it’s not surprising

that the American trend for ‘staycation’

has well and truly arrived in the UK this summer. With more people

planning to take day trips locally, now we just need the rain to stop.”

About Lightspeed Research

Lightspeed Research is a global interactive data solutions provider

delivering market research results through global panels. Lightspeed

Research provides access to household members across 34 countries in

Europe, North America and Asia-Pacific.

Lightspeed Research’s proprietary panels are recruited and maintained to

ensure quality and representative sampling —

supporting studies that range in scope and complexity across most

industry sectors. The company operates panels covering healthcare,

financial services, automotive, B2B, telecommunications, family and

more. Lightspeed Research is a member of Kantar and WPP (LSE: WPP)

(NASDAQ: WPPGY), one of the world’s leading communications services

companies. For more information, please visit www.lightspeedresearch.com.

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